This could be either a threatening game changer, or the wakeup call that the manufactured housing industry needs.
You can now buy factory-built homes on Amazon.
That report on Futurism and on other mainstream media was confirmed by MHProNews.
The video promoting this particular model shown is being viewed at about 10 times the rate on YouTube as the Clayton Homes “Have it Made” TV ad/video campaign is being viewed (see screen captures, below).
You can see the video, promoting the home sold on Amazon by Wisconsin-based, Mods International modular-prefab-container housing producer, further below.
In a memo to clients, “There’s 101 reasons the manufactured home industry should be flying high, as you know,” said consultant and publisher L. A. ‘Tony’ Kovach.
“But there are a variety of reasons the HUD Code manufactured home industry is threatened,” Kovach said.
The Daily Business News has been tracking the various moves – and threats – being reported by operations within and outside of the U.S. Chinese modular homes is just another such issue.
This particular model is one of the most cost-effective container home seen to date.
Manufactured homes remain a better value, per square foot. But as the Daily Business News reported months ago, Americans seem to be searching for “the Single Sectional Manufactured Home Alternative.”
Amazon, China…Industry Impact – Stop and Think
Manufactured home industry
- suppliers –
what part of the HUD Code home industry won’t be impacted if low cost foreign mods, or multiple configurations of container housing, or other kinds of building technology finally catch up to manufactured housing in cost, zoning, financing, etc.?
Self-promotion by companies, while necessary, clearly isn’t working at a pace that can head off the looming manufactured home industry crisis. Who says? The public, judging from the rougly 10 to 1 view rate of the Amazon connected video to the widely touted – including on TV – Clayton Homes video.
Watch for an updated link on this report, tomorrow.
This is your wake up call. “We Provide, You Decide.” ## (News, analysis, commentary.)
(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)
Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.