For those who are new to manufactured housing and/or to MHProNews, a report like the feature today from Bloomberg News would be a head scratcher. There’s a ‘dearth in housing supply’ and stick builders can’t keep up. Housing affordability is an issue. Quality and satisfaction – according to third-party measures – are good. So why isn’t manufactured housing doing many times better than it has been in recent years? That video and related will be our focus for this evening.
We begin with left-of-center CNN followed by right-of-center Fox Business. We share closing tickers and other related data courtesy of Yahoo Finance, and more. 5 to 10 minutes reading this MHProNews market report every business night could save you 30 minutes to an hour of similar reading or fact-gathering elsewhere.
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In teeing up this video, let’s make it clear. It isn’t that a single word about manufactured housing is mentioned. Nor does our sharing this video mean that our analysis would mirror theirs.
So why show this at all?
Simple. If you listen carefully to the points that the various experts make, and if you understand the modern realities of manufactured homes, it would be one more reason to wonder – why isn’t the industry soaring? Why is manufactured housing still well below the level that it was in new home shipments following the purchase of Clayton Homes and other pieces of the industry since by Warren Buffett led Berkshire Hathaway? First, the video from left-of-center Bloomberg.
Aug.16 — Darrel Cronk, Wells Fargo Investment Institute President and CIO, and Stephen Stanley, Amherst Pierpont chief economist, discuss the U.S. housing market. They review mainstream housing data while providing their analysis of the market.
The manufactured home industry is underperforming, as the chart below – which uses core data from Skyline Champion (SKY). Part of their IR pitch is that very point, that the industry has a long way to go to reach its historic potential.
That begs the question. Why isn’t the industry already at or beyond that historic norm?
To get a snapshot of that, see the related reports.