The Cutting Edge of Marketing and Sales blog is not about industry politics, as interesting or important as some find that issue. Rather, as the name implies, it is about selling more homes. That happens when you get and stay focused on Marketing and Sales, without ignoring the political or other matters that impact your …
If a business routinely treats their customers like dirt, it doesn't take a rocket scientist to figure out that sooner or later, that business will suffer and likely be forced to sell out to someone more savvy or close. If a business owner treats its staff with disrespect, it is self evident that even in …
If a picture is worth a thousand words, and a video is made up for thousands of still pictures, you can imagine the marketing power that a single good video can provide. Now what if you had a series of good videos? Needless to say, your marketing power rises along with it. We've used videos …
StatSpotting cites Cisco as saying that by 2011, half of all traffic on line was video. Half! The second biggest search engine behind Google isn't Yahoo or Bing, it's YouTube! Our industry certainly uses video, which is good. The use ranges from pretty ragged, to some that is top notch. Like many of you, we've …
Knowledge you can apply is a key to making more money. As I go through these examples, let me strongly suggest, that if you take two giant steps back for perspective, these could apply to YOU and YOUR location(s)! Let's start by sharing the words of Ross Kinzler, from the Wisconsin Housing Alliance. Then, lets …
It is amazing that so many in the manufactured housing industry are stuck selling homes priced under $30,000. Don't get me wrong! Any sale that fills a vacant home/site or moves another home out of a street retailer's inventory is good. But until the majority of communities and retailers learn how to selling homes priced …
