StatSpotting cites Cisco as saying that by 2011, half of all traffic on line was video. Half! The second biggest search engine behind Google isn't Yahoo or Bing, it's YouTube! Our industry certainly uses video, which is good. The use ranges from pretty ragged, to some that is top notch.
Like many of you, we've done some low-tech video YouTube, some of which has had impressive results.
Since we partnered with ManufacturedHomes.com, who has an entire department that does video and other marketing/branding/CRM functions, we've done some new videos that have turned heads. They do a top job on production work.
But don't take my word for it, see this video as an example of what they do.
Worth More Than a 1000 Words
If a picture is worth a thousand words – and we believe in using lots of good quality photos and graphics in marketing and sales – then a good video is worth many times that proverbial 1000 words!
We blog and write about the value of going to events like the recent Louisville Show, or the upcoming Tunica Show or MHI/NCC Congress and Expo. That has value and is proven to attract professionals to the events.
But for those who need 'something more' to 'imagine' why it is good to go to a live event, videos can be a powerful tool.
The same is true for marketing and selling homes.
Imagine doing something like the above to market your homes!
Let's close by inviting you to attend our FREE 'Dominate your local market' seminar at the Tunica Show. We will be in booth 13H, right be the seminar room. A similar presentation was packed at Louisville. Don't miss it. Please check it out, along with all of the other great, free business building educational sessions, linked here.
When you think marketing, today, think and do at least some video. It can pay rich dividends as part of a robust marketing mix! ##
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