The recent interview by UMH's Sam Landy with REIT online, shown below, showcases an important way to advance the public conversation about the tremendous value manufactured housing offers. When you watch the video, it is worth noting that Sam Landy used the names of a number of other MH Industry companies during his interview. That …
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In marketing, there is theory and then there is practical reality. “Talk can be cheap,” so we'll show you tips we've done successfully for years, and yes, you can too! Let's jump in and get started with events, personality and organizational marketing (EPO Marketing). We will offer actual examples and each will be followed by …
The main manufactured housing industry users of the power of indirect marketing to sell more homes are our clients and followers. The flip side of that fact is that the vast majority of MHPros uses direct message marketing. For those in both the indirect and direct camps, tapping into the power of friends and family …
You are driving along a highway or road. It is a drive you are used to making. You are 'running the path,' you see the signal lights and might pay some attention to the speed limit sign you've past hundreds of times before. The business signage has largely become background to you. What you notice …
There is an old maxim that goes like this: “First you form your habits, then your habits form you.” Ladies and gents, this is true and over time leads to chains that are as challenging to break as they took time to forge. Habits lead to slavery. The question becomes if we are the masters …
We don't require a multi-million dollar national campaign to improve the image of manufactured housing, as nice as it may be to have one. We don't need high dollar Madison Avenue advertising 'gurus' – who don't know our industry – to tell us what we ought to do. We know deep down what needs to …
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