The main manufactured housing industry users of the power of indirect marketing to sell more homes are our clients and followers. The flip side of that fact is that the vast majority of MHPros uses direct message marketing. For those in both the indirect and direct camps, tapping into the power of friends and family ought to become a must.
Back circa 1993, MCI led the charge with an early loyalty and referral program they dubbed Friends and Family. Here is a sample video commercial that promoted it.
MCI was acquired in 1998 by WorldCom, which eventually became part of Verizon in January 2006. MCI was known for their historic role in breaking the AT&T monopoly on telephony, as well as this Friends and Family marketing.
Today, Facebook, Twitter, LinkedIn and other forms of social networking are the 'friends and family' options of choice.
But don't limit yourself to just those social media tools. Think about the powerful fact shared below as you develop – or redevelop – your operation's or location's marketing!
Manufactured housing and its precursor, the pre-HUD Code 'mobile home,' has some 23 million people in the U.S. living in one of our homes. What if just 5% of those residents in the next year became 'evangelists' for manufactured housing to the extent that they would bring a family member or friend to your community, retail center or development to buy a new home?
That would be a record setting 1.15 million new manufactured home sales! It would roughly double the highest water mark ever set by our industry.
You don't have to wait for the industry at large to get together on such a concept. You can start a friends and family program all your own! Tapping the power of friends and family could put your operation, career or location into overdrive. If you need help creating a successful friends and family – or other! – marketing and sales program, send me an email or pick up the phone and call. ##
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Whether you think you can or whether you think you can't, you're right. – Henry Ford