manufactured housing

Now That’s REMARKABLE!

I heard someone the other day say,”In business today, you can no longer be average, you have to be remarkable.” It’s true, but maybe not in how you may initially think. What does “remarkable” mean? I looked it up. Among the words in the definition were great, extraordinary, striking, unusual, uncommon, exceptional, phenomenal, super, unique, …

Now That’s REMARKABLE! Read More »

Selling More Manufactured Homes

Magnetic_Attraction_photo_by_Kathera

Manufactured homes.  We are affordable quality housing.  This doesn’t have to be rocket science. Yet way too many in our great industry are in search of simple and effective marketing messages. Let’s look at the cold, hard – yet amazing – facts. Let’s stop and think. Every month, there are over 4 million searches done …

Selling More Manufactured Homes Read More »

A Manufactured Housing Image-Building Campaign Can Start Locally and Now!

Running Out of Time?

In his article A National Industry Image Campaign Discussion Starter, Editor and Publisher L.A. ‘Tony’ Kovach initiated a discussion on a nationwide campaign. That post has drawn numerous comments, all with valid points, issues and opinions. All-in-all, a great start to a conversation that hopefully will bear fruit in the form of a real campaign. …

A Manufactured Housing Image-Building Campaign Can Start Locally and Now! Read More »