If you are involved in retail sales to the public in the factory built housing industry, what time do you 'call it quits' at the end of the day? There are a surprising number of retailers and communities that I've visited and worked with that call it quits at 5 PM on weekdays. Some stay …
Search Engine Optimization – or SEO – is one of the many keys to success online. SEO strategies are ever evolving, so it is important to keep up with the latest trends, because what works today could be history tomorrow. If you sell a big ticket item, think about this fact. When you sell just …
Sample SEO Strategies for Creative Manufactured Home Marketers Read More »
Pinterest is one of the hottest trends in social networking. You don't want to overlook this as you use Facebook, LinkedIn, Twitter or others. Because Pinterest is primarily visual, it can be a great way to expose more people to the value of manufactured housing. One, pick homes that are nicely landscaped to pin. Two, …
Tim and I have been doing a periodic series on the 5 Motivators in marketing and sales. For those who have never learned these, they are Pride, Profit, Love, Need and Fear. If you missed Needs and Fear, please check those respective links above. Today, we will introduce the subject of Love as it relates to the …
Increasing bottom line results is something that brings you and other manufactured housing professionals here by the tens of thousands every month. In fact 3,000 to 4,000 like you log on to MHProNews and departments like the Cutting Edge in Marketing and Sales blog during a typical day to learn more to earn more. Before …
How you reach your target market depends in part on who that market is. It may sound like heresy coming from a marketer at first, but some target markets would not be worth advertising to using most venues. For example, if the market targeted are too small or are highly specialized – then instead of …
