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Priceless, But Free Advice on the Value of Correct Mobile Home vs. Manufactured Home Terminology, Educational

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We’ll begin with a punchline – a not the – punchline. Then this article will provide some context for that punchline – the reasons why it should be taken seriously. That context will be followed by facts that virtually every experienced manufactured home professional will have to agree is accurate. Then, we’ll hit additional punch …

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Earn $43 for each $1 invested? Manufactured Housing, You and Email Marketing

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Be it business to business (B2B) or business to consumer (B2C), email marketing is a very important part of staying in touch and generating business. Building an email list takes time, and effort. That translates into costs. But are the costs worth it? Frankly, as the it is a TOTAL no-brainer! The Direct Marketing Association …

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Amway and Autos – Lessons in Branding, UnBranding and ReBranding for Manufactured Housing

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Perhaps the best time to write a column on branding, unbranding and rebranding is prior to the Fall Leadership forum of the National Community Council (NCC) at the Manufactured Housing Institute (MHI). Their workshop on that topic will be one of the items yours truly plans to take in with keen interest, as it is …

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