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Dominating Your Local Market, The Manufactured Housing Revolution

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“Nothing is changed until it is challenged.” – Soheyla Kovach, co-founder of MHProNews.com and MHLivingNews.com. In a variety of ways – in collaboration with professionals across the spectrum – first MHProNews, then MHLivingNews began to challenge the status quo that’s holding back the manufactured home industry. With words, images, and videos – we proved that …

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Media, Your Location and Jiu Jitsu. Defining Yourself in 2017 for Fun and Profit

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For the next several moments, be please be very self-centered. Think about your career, your location and making 2017 – and beyond – the best it can be. When Bad News Strikes Your Location or the Industry, Turn Lemons into Lemonade Dictionary.com defines Jiu Jitsu as “the use of an opponent’s strengths or one’s own …

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Words Matter – Mobile, Trailer vs. Manufactured Home Marketing, Sales and Management

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Every savvy marketer knows that your choice of words matter. Any thinking, successful sales pro should knows that too. It stands to reason that management should also be aware of that reality.  Sadly, we see widespread evidence that much if not most of MH fails to grasp a truth uttered by no less a figure …

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