If you know anything at all about the internet, then chances are you already know that you can essentially 'buy' traffic for a website. There are resources like Google Ad Words and a myriad of websites where you pay to play the web marketing traffic generation game. Certainly, using other forms of advertising to drive traffic to a website is also a form of 'buying' traffic. With that in mind, consider how nice it is when SEO brings you traffic without any extra costs from your other traffic driving efforts!
SEO – Search Engine Optimization – are the strategies that web gurus utilize to get high organic placement on a given search engine. With Google as the Big Kahuna of all the search engines today, much of the focus tends to be on getting good ranking on Google. Good ranking generally means being visible on page 1 of a Google-search. Most people looking for something online don't go past page 2 on Google, unless they are seriously researching a topic. Thus the importance of page ranking.
With millions of searches monthly for key words that include “manufactured housing,” getting high search engine results in the manufactured housing industry is not an easy thing to accomplish. So when you do manage to achieve page 1 or 2 – versus say a never-to-be-seen result on page 13,187 – it is something to brag about. This is especially true when you haven't paid for the click throughs to the page that may help you achieve the page 1 ranking result.
Here at MHProNews.com (aka MHMSM.com) we are pleased to say that we have achieved page one on many topics that we elected to focus on for a client, news or other goals and purposes.
A picture or a graphic is worth a thousand words. An example of a topic we wanted to get good SEO on was the Manufactured Housing Institute's (MHI) new President and CEO, Richard A. “Dick” Jennison. Please notice that while USA Today – where Jennison recently had published a short article – has a far broader circulation than all the manufactured housing publishers combined, we managed to snag the top spot on page 1 for the keyword set shown below. We also managed to edge out MHI on the ranking for this same topic.
Another example is the Louisville Manufactured Housing Show. We dominated the page 1 of Google on this subject, as you can see in the graphic below.
The Internet is constantly changing, so the results for a given search can change literally moment by moment. If you have a hand-held smart phone, tablet or iPad, you may get a different result on your hand-held than you would on a laptop in the same room! So it is no surprise that results can vary depending on where you are located and many other factors.
Because the Internet is adding content moment by moment, SEO focused efforts ideally should be ongoing. If you want to dominate a topic in a specific niche or market, that can take a little time, but it is time and effort well spent. Once you grab that top spot legitimately – as opposed to using the type of black hat SEO tactics that can get you penalized later – staying on page 1 becomes easier.
Let's look at an example for a specific client in the graphic below.
Good SEO typically doesn't happen by accident! It takes the right strategies, traffic and execution to get the type of outcomes that you see here.
There is a 'cost' in terms of time and expertise to getting the types of results shown above. There are topics that at a point in time we wanted to dominate or at least achieve a page 1 result. But if our emphasis shifted, we can always shift resources to or away from a given set of keywords.
The bottom line is that SEO 'magic' pays off.
When you are thinking about either business to business advertising/marketing, business to consumer focused marketing or are thinking about having a new website built or refreshing/revising an existing website, please contact us. We are not the cheapest, nor are we the most expensive by a long shot. What we are is the proven best value. In the world of manufactured and modular housing, you are unlikely to do any better. So you'll be glad you called us or emailed. My office phone is 815-270-0500. # #