Month: December 2012

Each Reach Two

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Do you long for 2013 to be better than 2012, 2011, or 2010? Are you ready to do more than just wish for it? There is a simple way to improve YOUR business and our industry; so simple, it just might surprise you. It is each reach two. Let me explain and start with a …

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The Choir

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We've all heard the saying about preaching to the choir. Someone may comment to me about about some forward looking thought being shared about manufactured housing. "Your preaching to the choir, Tony." That's good! Because a choir stays in practice precisely by signing the same tune from the same page of music. Whatever your mission …

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Seasonal Marketing Greetings!

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Do you do seasonal marketing for your factory-built home business? Most retail focused manufactured home operations remember to do 'tax time' promos. But do you also do promotions for Valentines, St. Patrick's, Mother's Day, Memorial Day, Father's Day, July 4th, Labor Day, Halloween, Thanksgiving, Christmas and others? You should. There are good reasons why big …

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Factoids

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We've looked at sales tips, motivators, Pinterest pages, blogging and infographics among the many tools you can use to advance manufactured housing. Today, lets look at factoids. Factoids are brief statements of fact. When used in colored text backgrounds they can grab attention and make a visual (emotional) as well as logical impact. The factoids …

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Mobile Web for Smartphones?

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CNN Money reported in October 2012 that the number of active U.S. smartphones increased 57% to 95.8 million, and tablets grew 17% to 15.2 million. CNN: “In a sign that wireless habits are changing, voice minute usage increased just 1% to 1.2 trillion minutes, while texting increased 16% to 1.2 trillion messages.“ The CTIA's – “the wireless …

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