Clayton Homes, a subsidiary of Warren Buffett’s Berkshire Hathaway (BRK/A) has announced its commitment to make the home buying process an outstanding experience for customers during every single step.
With the release of a news infographic, They can now guide the customer through the experience of shopping for a home.
The company tells MHProNews that the infographic walks customers through the complete “homebuyer’s journey,” from browsing the website to becoming a homeowner.
Clayton already offers a number of tools for navigating the homeownership process on its website, including a “Learn” page that provides helpful articles and videos that educate customers on what they can expect.
“The Learn section of Clayton Homes is full of helpful resources and guides for homebuyers,” said Clayton CEO, Kevin Clayton.
“We want people to know what to expect at every step of the way because a better informed customer creates an empowered homebuyer. When the process is demystified, our customers are able to better make informed decisions and truly enjoy the journey of finding, designing and buying a Clayton Built home that is perfect for their families.”
Clayton is further enhancing the home-buying experience through the unveiling of its newest customer experience initiative, “Building Happyness.” The mantra is designed to remind Clayton team members that every customer touchpoint is an opportunity to make the experience extraordinary.
“We are always looking to provide the best customer experience possible at every step of the home-buying process,” said Clayton.
“As a company providing the dream of home ownership, we are responsible with helping each customer in their pursuit of happiness. We will deliver an outstanding experience by continuing to push ourselves to focus on innovation, sustainability, quality and durability.”
Clayton Homes is the largest producer of manufactured homes (MH) in North America. Vertically integrated, the company has several hundred retail centers nationwide. Through its affiliates and family of brands, Clayton builds, sells, finances, leases and insures Clayton-built manufactured, modular homes. The operation also buys products and uses services from other producers.
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(Image credits are as shown above.)
Submitted by RC Williams to the Daily Business News for MHProNews.