‘Political Suicide.’ President Trump – ‘I Don’t Want to Drive Housing Prices Down I want to Drive Them Up’ Remarks Create Storm of Reactions. Will Trump-White House or Republicans Pivot? FEA

By / Manufactured and Modular Housing News /

PoliticalSuicidePresidentTrumpIdontWantToDriveHousingPricesDownIwantToDriveThemUpRemarksCreateStormOfReactionsWillTrumpWhiteHouseOrRepublicansPivotFEA-MHProNews

One year in, there is a case to be made that the Trump Administration has a significant set of domestic and foreign policy accomplishments. But on housing policy, success has been more elusive. As left-leaning Yahoo News reported: “President Donald Trump created a social media firestorm when he declared he wanted housing prices to go up, not down, on Thursday.” During the televised cabinet meeting on 1.29.2026 and according to a transcript by Real Clear Politics (RCP) of an Associated Press (AP) video clip is the following. “PRESIDENT DONALD TRUMP: Again, existing housing, people that own their homes, we’re going to keep them wealthy, we’re going to keep those prices up. We’re not going to destroy the value of their homes so that somebody that didn’t work very hard can buy a home. We’re gonna get, we’re going to make it easier to buy. We’re going to get interest rates down, but I want to protect the people that for the first time in their lives feel good about themselves. They feel like they’ve, you know, that they’re wealthy people, and I want them to understand it. You know, there’s so much talk about, “Oh we’re going to drive housing prices down.” I don’t want to drive housing prices down. I want to drive housing prices up for people that own their homes. And they can be assured that’s what’s going to happen.” While that may not have been the most elegant way to express it, what the president appeared to be saying is he doesn’t want to harm existing home values, but he does want to drive interest rates down so that more people can qualify to buy housing.

A pivot is possible that could involve our profession, but will such a pivot come? This MHVille facts-evidence-analysis (FEA) is underway.

 

1) MHProNews notes that the words the president chose to express his sentiments on housing costs were obviously problematic as is illustrated by the hits against it in mainstream and social media. Some examples will illustrate.

 

2) From mainstream media sources, starting with this per Yahoo News.

Trump appeared to walk back his promises to lower the cost of housing during a Cabinet meeting on Thursday, in which he promised to keep homeowners “wealthy.” His comments angered social media users, many noting that younger voters supported him based on his vow to lower housing costs for first-time buyers.

…

Despite his comment, Trump said he wants to make it “easier to buy” homes and promised to get interest rates down.

…

Critics quickly responded on social media platform X as Democrats pounced on his comments.

“Donald Trump doesn’t think your housing costs are high enough,” the Democratic Party posted on X.

Sen. Mark Warner (D-Va.) said Trump “doesn’t care about making it more affordable for young people to buy their first home.” He added that Trump “cares about the wealthy.”

…

One user called Trump’s comments “political suicide.”

“It seems it’s not enough to injure young families and working people by pledging ‘I don’t want to drive housing prices down, I want to drive housing prices up.’ He has to insult them by implying that it’s people ‘who didn’t work very hard’ who want lower prices,” the user wrote.

3) According to The Hill.

…Several Democrats in both the House and Senate clapped back at the president.

“Are you trying to buy your first home? Trump wants your prices to go up,” Sen. Tammy Duckworth (D-Ill.) wrote on the social platform X. “But sure Donald, keep saying affordability is a hoax.”

…

Rep. Suzan DelBene (D-Wash.) added in her own post, “Millions of families are struggling to afford a roof over their heads & Trump’s response is to increase the price of housing. He doesn’t care about making your life more affordable.”

…

Housing prices have spiked recently, outpacing overall inflation. The median sale price of a home in December was $429,000, up by more than 28 percent relative to December 2020, according to data compiled by Redfin.

Trump has attempted to address the state of the housing market. Earlier this week, he issued an executive order aimed at stopping Wall Street investors from buying and owning single-family homes, arguing that such investors have bought a “growing share” of those properties.

“Hardworking young families cannot effectively compete for starter homes with Wall Street firms and their vast resources,” Trump said in the order.

But the president’s comment Thursday still ruffled some feathers in Washington, as affordability appears poised to remain a key issue heading into the midterm elections later this year.

“Trump’s affordable housing plan is basically: Screw you,” Rep. Darren Soto (D-Fla.) wrote on X, while also sharing a video of the president’s remarks. “This will float like a lead balloon in fast growing Central Florida.”

4) Raw Story, in an item from a writer for left-leaning Common Dreams, said this.

Trump veers way off message with admission on affordability crisis…

President Donald Trump in recent weeks has vowed to make living in the US more affordable, as polls have consistently shown voters are giving him low marks on both his handling of the economy and inflation.

However, Trump undercut this pledge during a Cabinet meeting on Thursday in which he said he wanted—despite a nationwide housing crisis—to actively make housing even more expensive than it is today.

…

Trump added that his administration wanted to “make it easier to buy” a house by lowering interest rates, but then reiterated that he wanted to make houses themselves more expensive.

…

As Melanie D’Arrigo, executive director for the Campaign for New York Health, put it: “54% of Americans struggle to afford housing, and over 770,000 Americans are homeless—and Trump doesn’t think those numbers are high enough.”

A Fox News poll released on Wednesday found that 54% of Americans think the US is worse off now than it was a year ago, while just 31% say the country is in better shape. Just 25% of voters surveyed said they are better off now than they were a year ago, and more than 40% said that Trump’s economic policies have personally hurt them.

Given Trump’s already low numbers on economic performance, many observers were quick to ridicule him for his pledge to make existing houses less affordable for prospective buyers.

…

Polling analyst G. Elliott Morris, meanwhile, said that Trump’s inability to stay on message was entirely predictable given his notorious unpredictability.

“Trump launched an affordability-focused midterm campaign for Republicans this week, traveling to Iowa to give a speech about how good his presidency has been for the cost of living,” he wrote. “That’s going about as well as you’d think. Here POTUS is saying he is going to keep housing prices high.”

5) According to left-leaning Google’s AI powered overview at about 3:43 PM ET on 1.30.2026.

As of late January 2026, the Trump administration did not publicly change or retract remarks from a cabinet meeting on Thursday, January 29, 2026. During the meeting, he said, “I don’t want to drive housing prices down. I want to drive them up,”. The aim was to protect the wealth of existing homeowners. The context emphasizes the goal to support homeowners and make buying easier through interest rate cuts. 

The Hill +4
Key details:
  • Context: The remarks were made to protect home values for current owners, arguing against dropping prices. He claimed it helps those who “didn’t work very hard”.
  • Focus on Wealth: He stated, “Existing housing, people that own their homes, we’re gonna keep them wealthy. We’re going to keep those prices up”.
  • Reaction: The comments received criticism, with critics pointing out the contradiction with promises for housing affordability.
  • Policy Focus: The Administration also pointed to an executive order aimed at stopping large investors from purchasing single-family homes. 
    Facebook +5
No official statement has attempted to rephrase or soften these comments as of the time of the reported events.
People.com +3
6) MHProNews notes that it is curious and surprising that after weeks of stated moves and efforts to make housing more affordable that such a statement would escape from the president’s mouth on national television. Was it a gaff? What is part of some coy strategy by the 47th president to create the kind of responses that are shown above, and then do a follow up spinning those remarks in some different and more politically acceptable direction? Or was that a genuine clarification on Trump’s housing policies?

GrokLogoIdonNameImage-MHProNewsNo, there is no evidence from public statements, White House releases, or administration spokespersons that President Trump or anyone in the Trump administration has attempted to clarify, walk back, correct, or “clean up” the January 29, 2026, Cabinet meeting remarks where he stated: “I don’t want to drive housing prices down. I want to drive housing prices up for people that own their homes, and they can be assured that’s what’s going to happen.”

The original video and transcript (from RealClearPolitics and multiple outlets) remain unaddressed by follow-up clarifications:

  • Trump emphasized protecting existing homeowners’ wealth and net worth, contrasting with policies to increase supply or lower costs for new buyers (e.g., “We’re not going to destroy the value of their homes so that somebody that didn’t work very hard can buy a home”).
  • Coverage across sources (e.g., NJ.com, Yahoo News, PBS News, The Hill, USA Today, Washington Examiner) highlights the remarks as a direct quote without any reported administration response, softening, or contextual reframe from Trump, the White House, or officials like HUD Secretary Scott Turner (who spoke prior in the meeting on sales rebounding).

Searches for clarifications (e.g., White House fact sheets, executive actions, or statements on housing) yield unrelated or prior items:

  • A January 20, 2026, White House fact sheet on banning institutional investors from single-family homes and directing Fannie/Freddie to buy mortgage-backed securities focuses on affordability via lower borrowing costs and supply—but predates the January 29 remarks and does not reference or counter them.
  • A January 14, 2026, White House article on “progress” in housing (rebounding sales, falling rates) also predates and does not address the quote.
  • No post-January 29 White House.gov, Truth Social, or official statements mitigate the comment; backlash (e.g., from Democrats, media) persists without rebuttal.

The remarks stand as stated, sparking criticism for appearing to prioritize current homeowners over broader affordability (e.g., first-time buyers, young Americans). If new clarifications emerge, they would likely appear on official channels, but as of January 30, 2026, none exist in available records.

— MHProNews notes that the screen capture that documents the accuracy of the PDF that transcript of the Q&A that produced that response was confirmed by xAI’s Grok as is shown below. —

8) From the Q&A as shown with Gemini.
Gemini, I want you to do a facts-evidence-analysis check of the developing report linked here: https://www.manufacturedhomepronews.com/wp-content/uploads/2026/01/Political-Suicide.-President-Trump-I-Dont-Want-to-Drive-Housing-Prices-Down-I-want-to-Drive-Them-Up-Remarks-Create-Storm-of-Reactions.-Will-Trump-White-House-or-Republicans-Pivot-FEA.pdf for a pending article on MHProNews. First, are the various remarks and quotes properly documented and factually accurate? Next, while the Trump remarks quoted seem to be a contradiction of prior statements, can you find any evidence that Trump himself, other Republicans, the White House, or anyone connected with the administration has cleaned up or clarified those remarks? While those remarks may be problematic for manufactured housing, is it fair to say that logically one possible pivot by the president or some member of his team could be to follow MHARR’s suggestions on full enhanced preemption and DTS implementation for HUD Code manufactured housing, and provide affordable housing options that way? Do whatever online checks are needed to respond to those items. Use plain text hyperlinks to support your findings.

Gemini3.0FlashWithBlueStarLogo This Facts-Evidence-Analysis (FEA) report cross-checks the details of the pending MHProNews article regarding President Trump’s recent statements on housing prices.

1. Facts: Documentation and Accuracy of Remarks

The remarks attributed to President Trump are documented and factually accurate. During a January 29, 2026 Cabinet meeting, the President explicitly stated his desire to maintain or increase existing home values rather than drive them down.

  • Verified Quotes: * “I don’t want to drive housing prices down. I want to drive housing prices up for people that own their homes.”

    • “Existing housing, people that own their homes, we’re going to keep them wealthy… We’re not going to destroy the value of their homes so that somebody who didn’t work very hard can buy a home.”

  • Context: These comments were made in the context of protecting the equity of current homeowners while proposing to address “affordability” through lower interest rates and mortgage bond purchases rather than a reduction in the base price of real estate.

Sources: Trump Says He Wants Housing Prices To Go Up (Black Enterprise), Trump Proclaims: ‘I Want to Drive Housing Prices Up’ (Common Dreams).

2. Evidence: Attempts to “Clean Up” or Clarify Remarks

As of late January 2026, there is evidence that the White House and the administration are attempting to frame these comments within a broader “affordability” narrative, though they have not explicitly retracted the “drive prices up” statement.

  • White House Clarification: Official White House communications emphasize that the administration’s goal is to lower borrowing costs (mortgage rates) and closing costs to make the entry into homeownership cheaper without devaluing the asset for existing owners.

  • Policy Counterweights: The administration points to the January 20, 2026 Executive Order “Stopping Wall Street from Competing with Main Street Homebuyers” as their primary tool for affordability, arguing that banning institutional investors from government loan products will reduce competition for first-time buyers.

  • Contradiction Analysis: The remarks do represent a pivot from the populist “Make Housing Affordable Again” rhetoric used earlier in the month (e.g., the Jan 7 Truth Social post), creating a clear tension between protecting homeowner wealth and enabling new buyer access.

Sources: As President Trump Tackles Housing Affordability (White House), White House Focuses on Affordability (NAR).

3. Analysis: The Potential “Manufactured Housing Pivot”

It is logically sound and supported by current legislative trends to suggest that a “pivot” could involve the administration leaning into HUD Code manufactured housing via MHARR’s suggested reforms.

  • The Logic of the Pivot: If the President refuses to lower the price of site-built homes to protect existing equity, the only way to provide “affordable” housing is to increase the supply of high-quality, lower-cost alternatives that do not directly compete with the valuation of high-end site-built neighborhoods.

  • Enhanced Preemption and DTS: MHARR President Mark Weiss has explicitly urged the administration to resolve “post-production bottlenecks”—specifically discriminatory zoning through Enhanced Preemption and the full implementation of Duty to Serve (DTS) for chattel loans.

  • Legislative Support: The Affordable HOMES Act (H.R. 5184), introduced in early January 2026, already signals a Republican move to streamline manufactured housing regulations by restoring sole authority to HUD, effectively removing Department of Energy (DOE) “bottlenecks.”

Conclusion

The FEA confirms that the “Political Suicide” report is based on documented, verifiable quotes. While the remarks caused a “storm of reactions,” the administration is attempting to manage the fallout by focusing on mortgage rate relief. For the manufactured housing industry, this creates a unique opening: if the “wealth of homeowners” is a protected class for this White House, the administration may be more inclined to override local zoning barriers (via Enhanced Preemption) to allow factory-built housing as a separate, affordable tier that fulfills the “American Dream” without deflating the value of existing site-built real estate.

Sources: MHARR Communication to President Trump (MHARR), The Leader’s Floor Lookout (Majority Leader).

Would you like me to draft a specific “Pivot Briefing” that MHProNews could use to suggest this strategy to the White House press office?

—

9) The follow up to #8 above resulted in some back and forth with Gemini by MHProNews that finally yielded the following response.

Gemini3.0FlashWithBlueStarLogo This refined Strategic Pivot Briefing incorporates the critical elements of Job Creation and the Mandatory Enforcement of existing laws as advocated by the Manufactured Housing Association for Regulatory Reform (MHARR).

In accordance with your documentation standards, all organizations and legislative acts are spelled out in full before their respective abbreviations are introduced in brackets.

Strategic Pivot Briefing: The “Jobs, Enforcement, and Equity” Victory

TO: The White House / Secretary of the Department of Housing and Urban Development [HUD] / Director of the Federal Housing Finance Agency (FHFA)

RE: Reconciling Homeowner Equity with Affordable Supply and Job Creation via Federal Mandates

1. The Core Positioning: Consistency with “Enforcement of Existing Laws”

The President has established a powerful reputation for enforcing the law—whether at the border or in trade. The housing crisis offers a parallel opportunity: the “Make Housing Affordable Again” agenda can be achieved by simply enforcing existing federal mandates that have been subverted by entrenched bureaucracy.

  • The Narrative: “We aren’t driving your home value down; we are driving the cost of NEW housing down by finally enforcing the laws that special interests have ignored for decades.”

2. The Economic Engine: Creating “Blue-Collar” Housing Jobs

A primary positive talking point for this pivot is the massive Job Creation potential. By removing the “bottlenecks” identified by the Manufactured Housing Association for Regulatory Reform (MHARR), the administration can spark an industrial renaissance.

  • Manufacturing Jobs: Every 100,000 additional manufactured homes produced creates approximately 10,000 to 15,000 factory jobs, many in rural and economically distressed areas.

  • Support Industries: Increased production drives demand for American-made steel, lumber, appliances, and logistics, creating a multiplier effect across the domestic supply chain.

  • Small Business Growth: Enforcing these laws empowers thousands of independent retailers, installers, and community owners who have been squeezed by market consolidation.

3. Immediate Executive Action: No Need to Wait for Congress

While the Affordable HOMES Act (H.R. 5184) is essential, the President can achieve immediate results through Executive Orders (EOs) that compel agencies to pivot ASAP.

  • Executive Order on “Enhanced Preemption”:

    • The Fact: The Manufactured Housing Improvement Act of 2000 (MHIA or 2000 Reform Law) already grants the Department of Housing and Urban Development (HUD) the authority to preempt local zoning that “interferes” with federal standards.

    • The Action: An EO should direct the Secretary of HUD to issue a “Statement of Enforced Preemption,” overriding local bans on HUD Code homes in single-family zones.

  • Executive Order on “Duty to Serve” (DTS):

    • The Fact: The Housing and Economic Recovery Act of 2008 (HERA) legally mandates that Fannie Mae and Freddie Mac support the chattel (personal property) loan market.

    • The Action: An EO should direct the Federal Housing Finance Agency (FHFA) to end the “pilot program” phase and mandate immediate, high-volume support for chattel loans, driving interest rates down for buyers.

4. Strengthening Legislation: The MHARR Amendments

To ensure these reforms are permanent, the administration should support the Manufactured Housing Association for Regulatory Reform (MHARR) proposed amendments to the Renewing Opportunity in the American Dream to Housing Act (ROAD to Housing Act) and the Affordable HOMES Act:

  • From “May” to “SHALL”: The amendments would replace discretionary language (e.g., “the Secretary may”) with mandatory language (e.g., “the Secretary SHALL“), ensuring that future bureaucrats cannot revert to “market throttling” tactics.

  • Sole Authority Restoration: Support the amendment to permanently strip the Department of Energy [DOE] of its authority over manufactured housing energy standards, returning sole regulatory jurisdiction to HUD. This prevents “red tape” from adding up to $15,000 to the cost of a new home.

Conclusion for Policy Documentation

This Facts-Evidence-Analysis (FEA) confirms that by following the MHARR roadmap, the President achieves a “Grand Slam” of policy:

  1. Protects Existing Wealth: Avoids devaluing site-built equity.

  2. Creates Thousands of Jobs: Revitalizes American factory production.

  3. Ensures Affordability: Lowers entry costs for families and veterans.

  4. Enforces the Law: Eliminates the “Deep State” obstruction at HUD and the FHFA.

This strategy transforms a potential political storm into a Supply-Side and Jobs Victory that reinforces the President’s commitment to the rule of law and the American worker.

Supporting Resources:

— MHProNews notes that parenthetical brackets like these ( ) were used to replace brackets like these [ ] generated by Gemini, which took part of its request too literally. The full PDF of the Q&A thread with Gemini, which included several turns not shown above, is here. The screen captures here and here document the accuracy of the transcript of the responses as shown. —
10) It is obvious that a flurry of pushback could occur from special interests beyond, or perhaps even within, the manufactured home industry from such a pivot. But the following articles could be useful for presidential level AI to digest and generate an even more refined response, and perhaps make a warranted referral to the Department of Justice (DoJ) for investigation of the behavior of MHI’s ‘insiders’ during much of the 21st century for the harm it has caused not only the affordable housing market and manufactured housing, but an estimated 2 trillion dollars a year in economic damage.
CavcoIndustries2-TrillionDollars6MillionHousingUnitsMHProNewsannotatedInvestorRelationsSlide
https://www.manufacturedhomepronews.com/statement-of-william-c-bill-boor-president-and-chief-executive-officer-cavco-industries-cvco-chairman-of-manufactured-housing-institute-on-behalf-of-mhi-what-mhi-and-boor-did-and-didnt-say MHProNews Note: depending on your browser or device, many images in this report can be clicked to expand. For example, in some browsers/devices you click the image and select ‘open in a new window.’ After clicking that selection, you click the image in the open window to expand the image to a larger size. To return to this page, use your back key, escape or follow the prompts. https://www.manufacturedhomepronews.com/if-murex-documents-confirm-mhi-meetings-were-used-to-facilitate-supracompetive-rent-hikes-the-optics-of-mhis-advocacy-may-be-exposed-as-cover-for-massive-antitrust-scheme-m/ and  https://www.manufacturedhomepronews.com/case-1-23-cv-06715-filed-01-26-26-judge-franklin-u-valderrama-second-amended-consolidated-class-action-complaint-murex-settled-includes-cooperation-provision-information-documents-fea/

11) It is simply a truism that:

There is always more to know.

As MHVille and the world enter a new year, stay tuned to the industry’s documented runaway #1 source for more “News through the lens of factory-built homes and manufactured housing” ©  and “Industry News, Tips, and Views Pros Can Use”© where “We Provide, You Decide.”© This is the place for “Intelligence for your MHLife.” © As an upcoming report will show, MHProNews appears to have roughly tripled its traffic (visitors) in 12.2025 than in 12.2024. MHProNews appears to once more have averaged over a million visits for this specialized media site in December and over each of the last 4 months. MHProNews dwarfs our rival industry ‘news’ sites in combined, per SimilarWeb and Webalizer data. Webalizer reports that over half of our visitors are ‘direct request,’ so there is a strong and loyal returning audience coming to discover uniquely informative articles that are based on transparently provided facts-evidence-analysis. According to a recent email from a mainstream news editor, perhaps as soon as tomorrow MHProNews’ content will be cited on their platform. Stay tuned for updates on that and more.

Thanks be to God and to all involved for making and keeping us #1 with stead overall growth despite far better funded opposing voices. Transparently provided Facts-Evidence-Analysis (FEA) matters. ##

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AI-triangulationJournalismManufacturedHousingMHProNews

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BattleOverAffordableHousingROAD-Act2025-Copilot-MHProNews

 

IntelligenceForYourMHLifeMHProNewsCopilot

 

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Statement of William C. “Bill” Boor President and Chief Executive Officer CAVCO Industries (CVCO) Chairman of Manufactured Housing Institute on Behalf of MHI-What MHI and Boor Did and Didn’t Say

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Note that the contact information for MHI is as follows.

Manufactured Housing Institute

1655 Fort Myer Dr., Suite 200
Arlington, VA 22209-3108
703-558-0400
info@mfghome.org

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“There are many kinds of journalism, but at the heart of their constitutional responsibilities, journalists are in the business of monitoring and keeping a check on people and institutions in power.” – American Press Institute.
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CongRepAlGreenDeskTamasKovachLATonyKovachPhoto12.3.2019ManufacturedHomeProNews
Our son has grown quite a bit since this 12.2019 photo. All on Capitol Hill were welcoming and interested in our manufactured housing industry related concerns. But Congressman Al Green’s office was tremendous in their hospitality. Our son’s hand is on a package that included the Constitution of the United States, bottled water, and other goodies.

By L.A. “Tony” Kovach – for MHProNews.com.

Tony earned a journalism scholarship and earned numerous awards in history and in manufactured housing.

For example, he earned the prestigious Lottinville Award in history from the University of Oklahoma, where he studied history and business management. He’s a managing member and co-founder of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

This article reflects the LLC’s and/or the writer’s position and may or may not reflect the views of sponsors or supporters.

http://latonykovach.com

Connect on LinkedIn: http://www.linkedin.com/in/latonykovach

 

 

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mas kovach mhpronews shopping with soheyla .jp

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