“New Law,” Using Real Estate Agents to Sell More Manufactured Homes


In an Industry Voices guest column, Susan Brenton, Executive Director of the Manufactured Housing Communities of Arizona (MHCA) explains their association’s goal for a new law that has gone into effect.


Real estate personnel are now allowed to sell homes in manufactured and mobile home parks without first having to be licensed as a broker under the Arizona Division of Manufactured Housing, Department of Housing,” said Brenton.

The National Association of Realtors ® tells MHProNews that, “The Association of Real Estate License Law Officials (ARELLO) estimates that there are about 2 million active real estate licensees in the United States. According to the 2012 Economic Census , there are 86,004 real estate brokerage firms operating in the United States.” That data is as of Apr 30, 2017.

While the distribution of licensed agents between the states is uneven, that would ‘average’ some 40,000 real estate agents per state. WorldoMeter says that “The current population of the United States of America is 326,021,620 as of Tuesday, March 6, 2018,” so 2 million agents, yields an average of one agent for every 163 Americans.



The point? There’s a lot of potential when an informed agent is teaming up with sellers.

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And as the Daily Business News has reported several times, agents are struggling for inventory, especially, affordable inventory.


While this video above is now two years old, the insights as to what even one informed agent can do is revealing.  The NAR ® graphic at top further suggests what the potential is.  But as Brenton knows, it isn’t just a snap of the fingers.  Education and engagement are required.

On the consulting side of our MHMSM.com operations, a system for engaging successfully with realtors was developed that yields a nice increase in a local market for new home sales.

One key is in getting agents past the stigmas and the outdated concepts.  Videos like the one can be a useful part of that process; albeit not the only part.


For the full article by Brenton, click the above. ## (News, analysis, and commentary.)


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SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.



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