Manufactured Housing Institute Email-CEO Lesli Gooch via LinkedIn: Teresa Payne Joined MHI; Tip-‘Payne’s Policies Favored Largest Manufacturers for Years-Now She Joined MHI’ Conflict Concerns-FEA
‘MHARR Aligns Manufactured Home Industry-Pres Trump-HUD Secretary Turner Affordable Homeownership Vision’ Sec Turner-MHARR Leaders Talk Manufactured Housing Improvement Act-Enhanced Preemption
MHARR v MHI Engagement and Communications re: Incoming Trump 2.0+HUD Secretary E. Scott Turner – Authentic or Symbolic? Genuine or Posturing? Revealing Evidence-MHVille Facts-Evidence-Analysis
The Full Speech Transcript – President of the United States (POTUS) Donald J. Trump’s 1.20.2025 Inaugural Address – ‘The Golden Age of America Begins Right Now’ ‘No More Taking Advantage of U.S.’ Videos
Company Announces ‘Tiny Tiny Houses’ ‘Mini-Mobile Homes on Bike’ to Benefit Homeless ‘Unhoused’ Working Poor; Implications-Importance to Inherently Affordable Mainstream Manufactured Housing
Top and U.S. Housing Markets for 2025 Interactive Graphic on Buying Power Based on Tax Foundation Studied Data by U.S. Bureau of Economic Analysis–Manufactured Housing Opportunities-MHVille FEA
Donald Trump’s Election Victory Speech–Full Transcript plus CNN-Kamala Harris and Kevin Roberts-Transition Insights with Vichy USA Commentary and Analysis
Yardi-Linked Multi-Housing News Manufactured Housing Institute CEO Lesli Gooch Interview vs Mark Weiss Interview Responses Compared on Key Manufactured Home Industry Issues with Revelations
HUD Admits Decades of Delay as Election Approach-Manufactured Housing Association for Regulatory Reform (MHARR) say HUD Took 10YRs to OK Multi-Family Manufactured Homes After They Raised Issue
Housing Affordability Ranks High Among Voters-‘Forever Renters,’ Rising Homelessness, Out of Reach Housing Costs, and Most Proven Solution to Affordable Housing Crisis; Facts-Analysis
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News Analysis

Out of the ashes, Phoenix Rising

Out of the ashes, Phoenix Rising

“A phoenix is a mythical bird with a colorful…tail…near the end of (its life) it builds itself a nest of twigs that then ignites; both nest and bird burn fiercely and are reduced to ashes, from which a new, young phoenix…arises, reborn anew to live again.”

Quote from Wikipedia online encyclopedia. http://en.wikipedia.org/wiki/Phoenix_%28mythology%29

Let me say what you know. We aren’t the only ones out there with turn-around ideas! In the last few weeks, a number of positive efforts are underway, new initiatives have been revealed, soon will be publicized or will be launched. This is important for an industry that has been hungry for good news. While this doesn’t mean that we are out of the woods, it does mean that many keen minds and dedicated parties are at work to effect the great turn-round for Manufactured Housing…

Exclusive Interview with Industry Guru, Eddie Hicks

Exclusive Interview with Industry Guru, Eddie Hicks

www.MHMSM.com did an exclusive interview yesterday with Industry Guru, Eddie Hicks, noted consultant and multi-decade veteran of retailing, development, project financing, and more.

The discussion was far ranging, here are some of the highlights.

Q by Tony Kovach:
You recently came out recently with an article in The Journal that called for an Ad Hoc Committee to tackle the issue of image building for the industry.

A by Eddie Hicks:

Our industry’s (public) image hasn’t kept up with substantial improvements in our products. This has impacted our…

Intro to Cross Marketing 101

Intro to Cross Marketing 101

Cross Marketing is a form of synergy. It is working together to achieve the ‘win-win’ or as our writer Mike DuPure likes to call it, “The Double Win.” It employs elements of Tim Connor’s fine article on a related topic as well, what I learned as the ‘Rule of Reciprocity’ by psychologist Robert B Cialdini, PhD whose book Influence was called “A landmark publication in furthering the persuasion process.” per Jacob Jacoby, PhD, the Director of the Institute of Retail Management at New York University. Influence is a great read by the way, I recommend it. Cross Marketing is what savvy promoters do. You point the finger of praise at person A, they share the pat on the back with you.

500,000 Reasons

500.000 Reasons:

I can think of at least 500,000 reasons why we need to act rapidly to affect the great Manufactured Housing Industry Turn-Around. Let’s start with you and your associates.

My Mistake

My Mistake

I erred. Fumbled the ball. I made a mistake. Wish I hadn’t, but there it is and all that is to be done is to admit the glitch, try to make amends and hope that all will be understood and forgiven. Please let me explain…

7 Image Building Words for Manufactured Housing!

7 Image Building Words for Manufactured Housing!

The reason marketers use ‘tag lines’ and the reason politicians use short catchy phrases is they have the power to stick in the mind and create a powerful image or impression.

Let’s do something very simple, positive and creative here. Everyone who reads this, take a moment and share a maximum of 7 Image Building words for Manufactured Housing. Note that phrase was 7 words.

Pick 7 or fewer Words – that if you or others used it in the public in the context of manufactured housing, would get people thinking, make them curious or start changing people’s ideas about manufactured homes today.

As an example, let me start this off with a phrase I’ve used many times , to get this discussion started off:

Stronger, Smarter, Safer, Stylish, Savings!

Virtual Louisville Housing Show

Virtual Louisville Housing Show

The name practically says it all. Take the best of the past. Unite that with today’s technology and marketing. Offer every segment of manufactured housing a well deserved boost towards a brighter future! Announcing the Virtual Louisville Housing Show ©!

You are not Alone

You are not Alone. The facts on the largest and still fastest growing Manufactured Housing Industry trade journal and what it means for you and your factory built housing organization.

Victory is won not in miles but in inches…

“Victory is won not in miles but in inches. Win a little now, hold your ground, and later, win a little more.” ~ Louis L’Amour

“An optimist sees an opportunity in every calamity; a pessimist sees a calamity in every opportunity.” ~ Winston Churchill

As INdividuals and as an INdustry, we face many very real challenges. We also face unprecedented opportunities. Here at Manufactured Home Marketing Sales Management, we seek to make Innovation – Information – Inspiration for Industry Professionals more than a tag line, we work to make it a reality. It is by working together, by sharing SOLUTIONS and PROVEN ideas that we can being the turn around process for one and all. Please resolve TODAY to reach out to at least one industry pro with a positive message: one of your own team members, someone you know down the road or across the country by email. Reach out to at least one public or elected official a day. Reach out to your local media and people of influence at least every other week. If you do this, it won’t take long for you and the industry to see the difference.