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Media Wars, MH Industry and Pros Like You – In Case You Missed It (ICYMI)

When speaking at live industry events, one of my favorite questions for attendees is this. By a show of hands, how many of you think that media stories about manufactured housing and wind storms harms our industry, and our sales?

So far, every hand in the room will shoot up to that question. No one – not one – has yet to say, those negative media stories helps manufactured housing and the industry’s sales.

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For image credits, please see the article and click above.

What that example tells us is this obvious truth. The media can harm – or help – the MH Industry’s image, public perception and thus how prospective home buyers respond to our products and services.

But the media also impacts public officials, policy wonks (no disrespect intended) and the various spectrum of housing advocates.

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Joe Dyton, guest writer for the linked Daily Business News report.

We published a story this morning by our new guest writer, Joe Dyton. That story, is linked here.

Within an hour of that article, the guest letter from UMH CEO Sam Landy came in. His letter to the editor, is linked here.

With that public comment in hand, we are now better able to respond to such rent control stories in the future.

Not everyone will agree with our tackling thorny issues publicly. I understand the school of thought that says, ‘better to let bad news blow over…’

…but the problem is this.  After years of “bad news” mainstream media stories going unanswered, that has clearly only harmed MH.

ICYMI – association executive Jay Hamilton shared the following, which is right on point.

jayhamiltongmha-gamanufacturedhousing-postedmastheadblog-mhpronews
The popular definition of insanity is to keep doing the same things, the same way, and expect a different result.  MH Pros must engage ‘negative stories’ if we are ever going to be accepted as mainstream housing – and thus reach our true potential. Facebook post to Tony Kovach. Image credit, Facebook.

With the help of solution oriented professionals, MHProNews and our publicly focused sister-site, ManufacturedHomeLivingNews.com (aka – MHLivingNews.com) have worked for several years now to build the foundation necessary to tackle the thorny issues.  That foundation includes, but is not limited to, video interviews with dozens of MH residents, MH experts and with those outside of our industry too. We can influence the media, because our operation is trade media. 

  • Public officials
  • Investors
  • Policy advocates
  • Educators
  • Non-profits
  • Attorneys
  • Association professionals
  • Producers
  • Suppliers
  • MH Retailers and of course
  • beaucoups Manufactured home community pros

 …all of whom logon daily by the thousands. That professional connection between us as pro-MH Industry trade media and with you and others are “all good” and useful.

But the next step is tackling ever more robustly the thorny issues that keep MH from advancing.

For that, we need more comments, mutual understanding, feedback and support that the MH Industry alone can properly provide.

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To see Mr. Landy’s full statement in context, please click here or on the image above.

On tornadoes, hurricanes and windstorms? The ‘answer’ to that issue is linked here.

On the nettlesome topic of rent control, we are in the process of building the MH Industry’s answers. Sam Landy’s comments will be useful. Others are invited too. The more takes, the more insights, the better our ability to respond becomes.

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The MH Industry used to sell 500,000 units in the early 70s. In the late 90s, the industry topped 372,000 homes. Today, we are looking at a SAAR of some 80,000 homes? Why are we settling for such a low level of sales and production?

The industry did not get to sub-100,000 homes a year by accident. We will not climb back up to our potential – which is over 500,000 homes a year  – overnight.

ExistingHomeSalesNewNAHBSaldes-ManufacturedHomeSales-statistics2016-SlideFromJune7TuesdaysWithTonyPowerPoint-MHProNews-com
There are millions of housing sales every year.  MH’s SAAR hovers around 80k. Hello? Image, perception, education – call it what you will. NAHB, NAR and MH Industry statistics on new manufactured home sales compared to existing home resales and new home starts. Still from a slide from Tuesdays With Tony webinar.

That we can do it is precisely why we launched MHProNews almost 7 years ago.

We truly are all better off working together. The naysayers, ne’er-do-wells, the short-cut artists, the uniformed, those stuck in a rut, those satisfied with the status quo, they are all who they are. Redeemable?  Sure, but we’re looking for the forward thinkers and doers that will share – in words and deeds – the answers and solutions that will make many wealthy via a great product and service to millions of Americans.

Here’s to surpassing the outcomes of yesteryear – by doing right and learning to tell our story well! R U Ready? ##

(Image credits are as shown above.)

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Photo taken during New York Housing Association meeting, Tony questioning regulators.

L. A. “Tony” Kovach.

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