At the Manufactured Housing Institute’s 2011 Congress & Expo in Tulsa OK, Robin Crow, musician, author, and developer of Dark Horse Recording Studios, said regardless of what business you are in, creating an environment for employees and customers to make them feel better is the most important thing you can do. Noting that when people are ordering a house, it may be the most important investment of their life, he said it is “eight times as difficult to find a new customer as it is to keep the ones you’ve got.” Exceeding the expectations of others is paramount. No one was born a winner or a loser; we were all born as a chooser and we have to create the miracle that we want to be. Dark Horse records for Tim McGraw, Faith Hill, Neil Diamond, Allison Krauss, Wynona Judd and others. See Evolve or Die – Seven Steps to Rethink the Way You Do Business in MHMSM.com’s INspirations Blog for a fuller report.