Responding to questions from ibamag, American Modern Insurance Group Regional Vice President of Sales Elvia Alaniz discusses emerging risks, areas of likely growth for retail agencies, marketing strategies and what agents should do in order to grow their business in the coming years.

When asked what areas of growth she envisions in the next five years, Alaniz points to segments like manufactured and vacation homes, and collector vehicles. She said, “California and Arizona have rebounded nicely since the recession, and could drive continued growth in the manufactured home segment.”

When asked what she thought were emerging risks in the insurance industry, Alaniz mentioned smart technology, tiny homes and green building materials, as MHProNews understands. ##

(Photo credit: Horizon Land Company–manufactured home)

Article submitted by Matthew J Silver to daily Business News-MHProNews.