Just wanted to leave a quick note about the educational seminar you spoke at regarding “Modern Marketing.” I brought a few community managers along for your presentation…it was a real eye opener for them and me. While we take pride in the fact that our managers and staff maintain their communities and do a good job in collecting site rent, there is more to being successful than cutting grass and meeting the delinquency goals. The days when our customers came to us bringing their homes into our communities are long gone. If we can implement just a few of the ideas from your presentation it will make a huge difference how we will be able to attract potential customers to purchase homes and live in our communities.
I will certainly bring more of my community managers along if you will be speaking again at the 2015 Louisville Home Show.
Theodore M. Gross
Continental Communities, LLC