“Revolution” (The Manufactured Housing), Edited by L.A. ‘Tony’ Kovach July 2010 published by MSMHM.com.
When one thinks about the pejorative “living in a trailer,” the term “revolution” doesn’t normally come to mind, but when you read Tony’s latest publication, it’s easy to understand how the nascent transition to manufactured housing is upon us. He has created a compendium of noted experts who are on the “cutting edge” of manufactured housing, concluding we are truly on the “edge of a revolution” in housing.
How so, you say?
Well, this collection of recent articles and columns from widely divergent aspects of this uniquely American industry supports the concept that manufactured housing is poised to take advantage of the many families who have, in effect, been disenfranchised from safe, affordable, functional housing through the loss of their primary residence.
Intended for industry veterans and newcomers alike, it provides some helpful viewpoints on such diverse subjects as: selling manufactured homes in a tough marketplace, getting yourself up for the sales confrontation, understanding the corporate disconnect and handling issues such as the myths about tornado damage.
Thought provoking articles include: “The Power of Now” by John Underwood, “Upgrading Your Image” by Don Westphal, “Changing Perceptions” by the Editor, “Fight, Flight, or Freeze” by Amy Bliss, and from the ever popular motivational guru Zig Ziglar on “Pos-Zig-ative Thinking.”
Tony adds: “Sound implementation of proven strategies don’t cost, they pay.” And, “If you aren’t getting the results you want, then change what you are doing … but don’t change for change’s sake.”
Test the possibilities! Tony’s collection of works by successful manufactured housing industry experts can show you the way.
This book is available at the The Manufactured Housing Revolution website. Now through December 31, get $5 off during the holiday special.