Money Motivations


There are many motivators in life. In sales, some pros speak of the five motivators of pride, profit, love, need and fear. A certain consultant you may know routinely uses fear tactics as a motivator, why? Because it can work. So too the other motivators, in the case of today's column, money or 'profit.' The …

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Earn $43 for each $1 invested? Manufactured Housing, You and Email Marketing


Be it business to business (B2B) or business to consumer (B2C), email marketing is a very important part of staying in touch and generating business. Building an email list takes time, and effort. That translates into costs. But are the costs worth it? Frankly, as the it is a TOTAL no-brainer! The Direct Marketing Association …

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Bombs in the Burry


"Hurry, hurry, hurry, bombs in the burry!" is a colloquial expression that conveys a sense of haste or urgency. A burry is a patch of burrs, or a bitter cold climate like northern Minnesota's in winter. It was MHC and RE industry legend, Sam Zell, who told some 200 MH Industry pros that we needed …

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