MHProNews

Dominating Your Local Market, The Manufactured Housing Revolution

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“Nothing is changed until it is challenged.” – Soheyla Kovach, co-founder of MHProNews.com and MHLivingNews.com. In a variety of ways – in collaboration with professionals across the spectrum – first MHProNews, then MHLivingNews began to challenge the status quo that’s holding back the manufactured home industry. With words, images, and videos – we proved that …

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For Individual Consideration or Group Discussion – Becoming a Manufactured Home Evangelist

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Analogies are a useful way to share a new, misunderstood, unique, or different concept. We’ll use a powerful insight based upon a widely understood analogy today to illustrate a professional point.   The common concept of ‘evangelization’ is a spiritual or religious one. Indeed, we will briefly examine that use of the term ‘evangelization,’ to see how – …

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Getting More Positive National, Regional and Local Media for Manufactured Housing in 2016

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At MH conferences, corporate and industry events where I present, a routine question to the attendees goes like this: “Do you think that the media has an impact on manufactured housing’s image and sales?” Typically, every hand in the room goes up. When asked, do you think the overall impact is positive or negative, most …

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MH Growth Depends on 2 Things

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Let’s over-simplify and state the obvious. MH growth depends on 2 things: 1) enhanced performance by any given professional; and 2) greater acceptance, interest and demand for MH by the home buying public. Both of those 2 have what we could call education in common.  Each of those can be done on the personal, location, …

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