Analogies are a useful way to share a new, misunderstood, unique, or different concept. We’ll use a powerful insight based upon a widely understood analogy today to illustrate a professional point.
The common concept of ‘evangelization’ is a spiritual or religious one. Indeed, we will briefly examine that use of the term ‘evangelization,’ to see how – by analogy – lessons may apply to the manufactured housing profession.
But let’s not forget that Apple is an example of a super-successful operation that applied the evangelization concept in their business.
We’ve made the point before that one should not be bound to only FAB (Feature Advantage Benefit) forms of selling a manufactured homes. Yes, you need to know FAB for about 1 out of 4 types of customers. Please don’t conflate or confuse FAB with what what is being illustrated.
Example of Spiritual Evangelization
(In Corinth, Paul) “…for three months he debated boldly with persuasive arguments about the kingdom of God.” – Acts 19:8.
“Be ready to give an explanation for the reason for your hope.” – 1 Peter 3:15.
Let’s key in on some of those words in bold typeface, beginning with “Be ready,” which implies routine training, study and practice.
Because preparation – training, study, practice – are how anyone becomes “ready” to ‘explain to’ or ‘debate with’ others.
“Debated,” “boldly” (confidently), “persuasive arguments,” “Be ready to give an explanation,” “reason for hope.”
There are many more examples in God’s Word of encouraging followers to be able to give a proper explanation or ‘witness’ to their beliefs.
Applying the Analogy to MH
But think! How many tens of millions are looking for hope in housing! How many wish to ‘be saved’ from renting, or higher costs of housing?
We’ve said publicly several times that if pretty pictures or even great looking home videos were enough, manufactured homes would be selling several hundred thousand new homes annually. The proof is found in the big numbers on MHVillage (for a fuller analysis, linked here).
What follows isn’t FAB, but it has a similarity.
We have to be able to give witness to the kinds of concerns that millions of prospects have about manufactured homes.
Listen to Tom Fath, an HVAC engineer by education and training. Keep in mind that engineers are not always known for high levels or emotional enthusiasm.
Yet listen to the evident zeal in Tom’s voice!
Also, for the purposes of this post, pay particular attention to what he has to say when realtors are peppering him with questions.
Then, if you are using this article for a group discussion, ask the group this question.
What other examples of evangelical zeal can be found besides Tom’s (or mine) in this video explanation by Tom?
Tom explains the power of what we teach and do with clients. It has transformed their MH business. It has made positive impacts on others too.
If you want to learn more about how this process can be applied to your operations, call or email for a free initial consultation. In the meantime, are you doing group discussions in your sales meetings? A number of MH operations are using articles and videos we do precisely for discussion group purposes. Try it. ##
(Images above created by MHProNews.com.)