Another true story. We are driving I-4 West into Tampa, FL a few weeks ago. As I glanced at the billboard on the south side of the highway, my eyes caught sight of the sign captured in the photo below. What do you notice about this billboard? Photo credit, MHProNews. Yes, you've spotted it now …
Does Your Manufactured Housing Marketing have to be Perfect? Read More »
Let's be really basic and candid. People make comparisons. It is part of what we are and do; we compare people, products, services, entertainment, food, politics, religion. You name it, and people make comparisons on it. Photo Credit – WikiCommons. We also tend to 'judge' or 'discern.' Labels are not just something on a can …
Three Steps to More Sales Comparisons Help or Harm You in Marketing and Sales Read More »
The recent interview by UMH's Sam Landy with REIT online, shown below, showcases an important way to advance the public conversation about the tremendous value manufactured housing offers. When you watch the video, it is worth noting that Sam Landy used the names of a number of other MH Industry companies during his interview. That …
Getting More Good PR for Manufactured Housing from the Media Read More »
We don't require a multi-million dollar national campaign to improve the image of manufactured housing, as nice as it may be to have one. We don't need high dollar Madison Avenue advertising 'gurus' – who don't know our industry – to tell us what we ought to do. We know deep down what needs to …
Start YOUR Free Manufactured Housing Image Campaign, Today! Read More »
I recall the first time I heard an industry pro tell me 'no guts, no glory,' back in the early 80s. In marketing and sales that statement still rings true today. Too many sales people in our industry are going after the low hanging fruit that falls in their laps. We see credit scores in …
We all make mistakes. Unexpected stuff happens. But when it does happen, what do you – as a professional, manager or owner – do? Because a well handled problem is an opportunity in disguise. Let me share a pair of examples that both revolved around the Louisville Show. I contacted the Crown Plaza about using …
