How often do you shower or take a bath? Daily? Every other day? What ever it is, think of the number… Now, how often do you purposefully read something motivational or inspiring? Daily? Weekly? Monthly? Some people told Zig Ziglar that motivation is time wasted, because it 'wears off.' Zig's response was classic. “People often …
Bad news often travels faster than good news. For the media, “If it bleeds, it leads!” Your team mates may be the first ones to toss you under the bus, even if you've done good things (sometimes, especially because you've done good things). People talk about CYA for a reason, because they know the 'bad …
We get lots of marketing related messages, videos, invites to connect; just as you do. As a marketer, they hold more interest for me than they might for others. One outreach had a great one-liner we've heard before and bears repeating. "Hope is not a strategy." Tim Connor, our Featured Writer, shared a new article: …
We've looked at sales tips, motivators, Pinterest pages, blogging and infographics among the many tools you can use to advance manufactured housing. Today, lets look at factoids. Factoids are brief statements of fact. When used in colored text backgrounds they can grab attention and make a visual (emotional) as well as logical impact. The factoids …
The election is behind us and it holds many lessons for marketers. The results of the election are amazingly like what we started with. A Republican House. A Democratic Senate. Barack Obama staying at 1600 Pennsylvania Ave. Republicans picked up one or more governorships. What happened? Why? What does it teach us about marketing and …
PiP for millions means 'Picture in Picture.' For association minded pros, when we see PiP we should think Protect Inform Promote. More than one manufactured housing association in recent years have been under budgetary assault. Many had have felt the pinch of falling shipments, just as businesses have, so in some cases associations went into …
