You are driving along a highway or road. It is a drive you are used to making. You are 'running the path,' you see the signal lights and might pay some attention to the speed limit sign you've past hundreds of times before. The business signage has largely become background to you. What you notice …
How often do you shower or take a bath? Daily? Every other day? What ever it is, think of the number… Now, how often do you purposefully read something motivational or inspiring? Daily? Weekly? Monthly? Some people told Zig Ziglar that motivation is time wasted, because it 'wears off.' Zig's response was classic. “People often …
We don't require a multi-million dollar national campaign to improve the image of manufactured housing, as nice as it may be to have one. We don't need high dollar Madison Avenue advertising 'gurus' – who don't know our industry – to tell us what we ought to do. We know deep down what needs to …
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There are some who are under the mistaken impression that there are 'no new sites' being developed in the manufactured housing communities world. While the numbers are certainly not what they could or should be, anecdotal evidence from callers, email and in person conversations tells me that new sites are being brought on line. Nor …
I was chatting with a man who had called from West of the Rockies. He was interested in marketing and sales training for his retailing manufactured home communities. With my being based not far from Chicagoland, he asked a natural and common question. "How are you going to do this cost-effectively?" My reply was that …
For those of you who know the show, the actual title is Restaurant Impossible. Chef "Robert" comes in and takes a losing location and its staff, evaluates, takes charge, bosses people around and in 2 days has a money losing dump turned into a money making gem. Anytime I've walked in and my bride is watching …
