The holidays are here. Hanukah – the Festival of Lights – came early this year and has now passed. Christmas and New Year's are coming up rapidly, and for over a billion souls, this is Advent. People marketing and selling homes are starting to think or run 'tax refund' ads – which are fine – …
“’Tis the Season” for a Marketing and Sales Lesson! Read More »
(Editor's note to: Regular Cutting Edge Readers, we will pause this week, to present a special Shopping with Soheyla! We will return to our regular topics next week, but do read this, because it ties into everything that we pros ought to do!) In the inaugural Shopping with Soheyla! readers were teed up for a …
As regular readers and most industry pros know, manufactured housing faces unique challenges in marketing. We have a great product that is not well understood or appreciated by most of the population. We will talk another time as to the reasons why that could become a blessing in disguise for those who understand how to …
People are funny, all of us are at different times and in our own unique ways. It pays not to take yourself too seriously! Let's take a look at a behavior that – if we took too seriously – might cause us to laugh our hearts out, because it is just too funny for words …
A recent client-connected trip took me to Phoenix's Sky Harbor airport, so my travels also took me to what looked like their new rental car center. All of the major rental brands were there – Avis, Budget, Hertz, National – plus some that you seldom see or were new to me, such as Fox, Payless …
Perhaps the best time to write a column on branding, unbranding and rebranding is prior to the Fall Leadership forum of the National Community Council (NCC) at the Manufactured Housing Institute (MHI). Their workshop on that topic will be one of the items yours truly plans to take in with keen interest, as it is …
