If you are involved in retail sales to the public in the factory built housing industry, what time do you 'call it quits' at the end of the day? There are a surprising number of retailers and communities that I've visited and worked with that call it quits at 5 PM on weekdays. Some stay …
Search Engine Optimization – or SEO – is one of the many keys to success online. SEO strategies are ever evolving, so it is important to keep up with the latest trends, because what works today could be history tomorrow. If you sell a big ticket item, think about this fact. When you sell just …
Sample SEO Strategies for Creative Manufactured Home Marketers Read More »
In business, a professional facing adversity or obstacles has to make a choice. He has to go over, under, around or through the challenge OR be stymied. There is the old truism, winners never quit and quitters never win. This is true in marketing and sales of manufactured, modular and prefab homes. Our opportunities are …
Tim and I have been doing a periodic series on the 5 Motivators in marketing and sales. For those who have never learned these, they are Pride, Profit, Love, Need and Fear. If you missed Needs and Fear, please check those respective links above. Today, we will introduce the subject of Love as it relates to the …
In professional sports such as football, knowing the players and their tendencies gives your team a possible edge. The exact same principle holds true in an industry such as manufactured housing. Be it the players on the business to business side, or the patterns of players in the consumers seeking a home, knowing their tendencies …
Before marketing, before selling, comes planning and something that is so important that it can't be over-emphasized. It is "The Attitude Check." I've seen great systems messed up by someone with a lousy attitude. I've seen mediocre systems soar due to good attitudes. I'll bet if you think about it, you have too. There are …
