Let’s begin to answer that headline query with another question; who in America needs housing? If you answered ‘everyone,’ we are taking a step in the right direction. Let me be clear. We won’t sell everyone. Not yet, anyway! But if we position your sales operation to become a housing option that is respected and …
Who should be Manufactured Housing’s Target Audience? Read More »
Stating the obvious can bring clarity. Industries are made up of companies, organizations. Organizations are made up of people. What each person does, matters. Professionalism is thus at the heart of advancing a person, location, organization or an entire industry. From the outset, what we now call MHProNews.com has been focused on improving professional performance. …
Manufactured Housing Professionalism – No Sacred Cows Read More »
Let’s start with the obvious. Why do you want to pick one or the other? Each has a clear benefit and a unique audience. Let’s take a quick look! With an online commercial, the viewer know just what they are getting ready to see. If they opt to see a commercial, it’s a good thing …
Which is better? An MH Video Commercial or Interview? Read More »
We’ve finished a whirlwind of activity related to videos, marketing and image building in the last month and a half since the Tunica MH Show. Actually, going back to the Louisville Show, we’ve been beyond busy with tools and resources that drive more MH business for our clients. To get a good feel of the …
Last year, Evan Atkinson from award winning Williams-Burg Square, Wally Comer and Rich Rice at Adventure Homes all teamed up on our MH image/education video/training project. What follows below is possible due in part to what those gents and their fine teams helped kick off in the wrap up of 2014. This is a raise …
Lifting Boats, Changing Lives in Manufactured Housing Read More »
Re/code and Business Insider recently broadened the competitive look between Netflix and HBO, with these provocative headlines. Image Credit – Google. This is hardly a new thought. Cable has been killing broadcast TV for years. Now, the Internet is transforming video viewing too. Recall this article from last year? http://www.mhpronews.com/home/featured-articles/march-2015/7118-youtube-says-90-of-web-will-be-video-manufactured-home-videos-with-news-interviews-that-move-infuse-and-amuse Broadcast TV has been dying, …
Netflix Killing HBO, TV = a MH Marketing Opportunity Read More »
