The essentials of life are food, clothing, shelter and transpiration. We in the manufacture housing side of shelter can learn a few things from low cost grocery leader, Aldi.
For those who may not yet know the chain, Lewis Lazare in The BizJournals tells us about Aldi:
"For the fourth year in a row, ALDI was named the top low-price grocery store chain in America, according to a new survey conducted by independent research firm Market Force. ALDI, which has its United States headquarters in Batavia, IL., ranked ahead of familiar discount grocers such as Costco, Walmart and Trader Joe's in the low-price category."
ALDI President Jason Hart said. "Our accelerated expansion plan is a testament to the millions of shoppers who have embraced the ALDI approach to offering the highest-quality products at the lowest possible prices in a simple, easy-to-navigate shopping environment."
Lazare goes on, saying: "In addition to its top ranking among low-price grocers, ALDI also ranked as one of top three favorite grocery store chains in America in the new Market Force survey, which polled more than 6,000 consumers. ALDI was third among the top three, behind top-ranked Trader Joe's and Publix."
Lazare says, …"the grocery chain has nearly 1,300 stores in 32 states, with most located in the eastern half of the nation. ALDI is embarking on an aggressive expansion plan. Last December, the grocery chain said it will open 650 new stores in the U.S. over the next five years."
The Take Aways
Now the possible take-aways from this Aldi success story for MH Pros are many. For example, Aldi stores used to attract certain economic groups. Today, it's no longer a surprise when you see a Mercedes Benz, Lexus or other luxury car in the parking lot, next to the Fords, Toyotas, Chevys, Hyundais, Chryslers, et al.
Aldi stores are clean and well organized. The staff is efficient because they are well trained. They have processes in place that work.
Can learning the secrets of Aldi's success apply to MH pros? You bet.
If you are one of the over 2000+ MH pros who are expected to be at the Louisville Manufactured Home Show, please come by our two Seminars. One free seminar is on marketing. The other free seminar is on selling.
Last year, we had standing room only for many of the Business Building Seminar sessions, so the Show Management has upped the seminar room space about 30% to accommodate the ever growing crowds who come every year to learn about financing, improved marketing, sales, lessons learned in MHCs, and more.
Seriously want to sell more MH in 2015?
Then come to the Louisville Show and/or give us a call. Registrations are up by 49 over last year's post 2010 record, and are still rising by the dozens daily!
FYI, if you want to grow your results in 2015, you might find this true story of a current client of ours – told in their own words and linked here- of interest.
Our booth at the show is #115 near the main entry. Please stop by the seminars and or our booth and say hi. ##