A New Trend in Marketing Communications

Politicians are doing it.

Companies are doing it.

Those trying to stand out in the jobs market or trying to advance their careers are doing it.

What are they doing to enhance their communications and increase their stature and image?


Here is an example of an infographic that was shared with me recently. They used a core message as a lead in, which we are displaying between the three dashed lines then followed by the infographic.

Robots Bring Jobs Back to the US

The rise of robotic automation in the manufacturing and packaging industry is often blamed for the steep job losses in U.S. manufacturing, along with the rampant outsourcing of labor to cheaper workforces. But a real look at the facts and stats show that things just aren’t that cut and dry.

Check out our infographic below and you’ll see the many ways in which robotics and the reshoring initiative can help increase manufacturing employment in the U.S. From providing improved safety measures in dangerous jobs, to introducing higher-paying, specialized positions that workers can be trained to fill, to laying out the true pros and cons of offshore outsourcing, this infographic sheds some light on the “other side” of the story.


Robots And Automation Bring Jobs Back To The U.S.. Courtesy of Kukaconnect.

Infographics are a combination of information and graphic, as the name implies. A well designed infographic can attract the eye and invite a deeper look.

As you consider your next print or web based message outreach, consider an infographic as one of the tools to make your message stick better with your target audience. ##

l-a--tony-kovachL. A. "Tony" Kovach
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Whether you think you can or whether you think you can't, you're right. – Henry Ford

2 thoughts on “A New Trend in Marketing Communications”

  1. James

    Sat up and took note.  It’s something USA Today has done for years (and been made fun of) but I agree that it is powerful as my own perceptions of foreign competition from China has been brought into question.  Thanks for sharing.

  2. Anonymous

    Thanks for your candor and comment.  This quote is a reminder to me, you might find it interesting too:

    “All truth passes through three stages.  First, it is ridiculed.  Second, it is violently opposed.  Third, it is accepted as being self-evident.”  – Arthur Schopenhauer. 

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