What's in a name? Plenty! What you label or 'name' an item can often make or break a product or service. Or as a friend of mine bounces back and forth with me, 'the truth well told is powerful.'
Let me share a specific example.
As one of several tests for 'spreading the word' about the new ManufacturedHomeLivingNews.com website with the public and industry, we printed up two new cards. These we named or labeled “hi-tech business cards” as they were handed out to someone.
The one below with 3 QR Codes on it is designed to be given to Industry professionals. The one that says “Improved LifeStyles!” is for the public at large.
Both are standard business card size. As I hand them out, and say words like “You might find this hi-tech business card of interest,” a wide array of replies comes, but so far, all of them positive.
“Wow, this looks cool.”
“This is my first hi-tech business card.”
The person who said, “I like it,” and promptly pulled out his smart phone and used his QR ap scanner to read the card.
Want to do something different? Consider your own hi-tech business card. Combine it with a sharp looking website, and voila! You can make an instant impression that can lead you to more business. ##
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