This may seem to be a rather odd question at first for a marketing and sales blog. But for many sales pros, you will get the importance, value – and even fun – of this question right away.
What is Sales?
There are a number of definitions possible to the word “selling” or “sales.” What is the one you use?
This may be more important than you think. We aren't going to say there are any 'wrong answers.'
My fellow MH friends, peers and colleagues, let's be honest! MH is different than cars, boats, RVs, conventional houses, townhouses, condos or apartments!
That difference CAN be a POSITIVE. But if we don't understand sales (or before selling takes place, pre-sales marketing), you or your team will never reach your potential in this industry.
Here is an example of a googled definition:
Seeing with New Eyes
There are many definitions, but the last one suggests something that is critical for manufactured housing pros to realize. One of many that I like is:
“Sales is a transference of emotions.”
There are hundreds if not thousands of professionals in our industry who are not 'true believers.' If the person behind the reception desk, the sales pro, manager or others in the industry don't believe in the amazing value of manufactured housing, certainly that attitude may be picked up by a prospective customer. Almost as bad, is when an employee goes home, and disrespects our industry to family or friends.
Are you or your team mates transferring positive emotions, neutral or negative ones about manufactured homes?
This is why attitude is so important. Need a check up, from the neck up? Please visit our Inspiration blog, you could do it right now, today. Because when the emotions being subtly transferred are off, sales will suffer. But the opposite is also true!
Get your team on board with a better attitude and more professionalism regarding sales starting today. ##
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