Clayton Hires Reality Stars for TV Spots

KnoxNews informs MHProNews Miss Kay and Phil Robertson, stars of the A&E reality TV show “Duck Dynasty” have signed an agreement, along with Phil’s brother, Si, to do a series of commercials promoting Clayton Homes. “What do I know about Clayton Homes?” Phil Robertson asked. “I know they’re built right here in America.” Adds Kay, “And they know the difference between a house and a home.” The 30-second spot aired in seven markets and Kevin Clayton, CEO of Clayton Homes, says the response “was off the charts.” The family-oriented TV show follows Phil Robertson—who built a multi-million dollar sporting goods business from making a duck call in 1973—and his family in their conflicts with other interesting backwoods characters without foul language or shocking situations. “Duck Dynasty” premiered in 2012 and drew the most viewers, 9.6 million, at its season finale in April, breaking ratings records for the network. Each episode ends with a prayer around the family dining table. The deal includes the commercial, a contest connected to the commercial in which winners get to visit the Robertsons in Louisiana, and an appearance by the trio at the Tunica Manufactured Housing Show. The demographics of the viewers match those of the employees and customers of Clayton Homes. Says Clayton, “Our customers are hardworking Americans and many live from paycheck to paycheck, but we know what they have accomplished and how hard they work, and we know how important faith and family is to them.” ##.

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