It is a real pleasure for us to be a part of the effort to get the word out about the upcoming Louisville Manufactured Housing Show, January 12-14, 2011. But let us ask the key question. Why are manufactured housing shows important? What is in it for you, as a business person or professional?
Let’s examine for a few minutes the meaning and value of a manufactured housing show.
First, for those who have never attended one – and sadly, that means most people in our factory built housing Industry – what happens at a show such as the Louisville Manufactured Housing Show?
At a show, you will find:
- Homes on display
- Booths from exhibitors
- Presentations on various industry related topics
- Social events (mixers), and thus you will find…
- People! Industry professionals.
Just as there is value to going to a national, regional or state association meeting or a function such as the International Networking Roundtable, so, too, there is tremendous value in going to a home show. I will make what some will see as a bold statement.
There is potentially more opportunity to learn more things in less time at a manufactured housing show than at any other 3-day event one can attend.
There is a cost in time and money to go to a manufactured housing event of any type. Just as associations are crucial to the health of an Industry, so, too, in our industry are shows like the Louisville Manufactured Housing Show! You can learn a lot at association meetings. But if you want to educate someone – yourself, an investor, an associate, whomever – you would be hard pressed to do better than to go to a manufactured housing show.
Facts and figures are nice. Web pages and other forms of marketing are handy. But seeing and touching things first hand! Meeting people in person, and getting to talk. Feedback, interaction, not to mention the business done before, during and after… all of these are PRICELESS.
You will have the opportunity to mix, meet and mingle with some of the brightest and smartest people in our Industry.
You will have the opportunity to see products and services in a matter of hours or days that may take weeks or months to research and get the same feel for any other way.
Here is the really bold part of the manufactured housing show experience. Properly done, attending and/or exhibiting at a manufactured housing show will SAVE you money and MAKE you money.
Period. End of story.
Okay, you know me! I don’t end at the end of the story. Why does it make and save you more money than the cost? For the reasons already noted! You save time in research and understanding! You can mix and mingle and meet with some of the brightest people out there!
You will do business, before, during and after the show!
You can close deals, or start deals at this show. Renew relationships, or start new ones.
I will say that if you are somebody, you need to go to the Louisville Show.
If you want a team member to grow in their understanding of this industry, you want them to go with you to the Louisville Manufactured Housing Show, and to every other show you possibly can get to.
Just as time is money, people are money, too. In a matter of a few moments, you may pick up an idea that you would never get other than by going to a home show.
Not that you should make decisions based on whether or not I will do a thing, but I will tell you that I plan to be there. I plan to take team members to Louisville, too. Because it is the right thing to do. It is the place to learn. The Louisville Show is the place to help set the course for your business in 2011! So I hope to meet you at Louisville.
The timing and location are fantastic. Having been to the Louisville Show in previous years, I know that it is a superior facility and a great town to see and do things, if you have time for the side stops.
But the bottom line is the bottom line at Louisville.
I would encourage you to exhibit or display if you are a business that does ‘business to business’ in this Industry. I would also encourage you to attend, to take team mates you are grooming or who are decision makers. I’ve taken associates in the past, and they always come away with a new sense of how impressive the manufactured housing industry truly is.
This is a great way to start 2011. Be there at Louisville, come prepared to do business, plan and prepare well and you will be happy that you did so! # #
