Turning Lemons into Lemonade
by Tony Kovach
On of my favorite Zig Ziglar quotes is this:
“When life hands you lemons, make Lemonade.”
If every time a business encountered a problem or situation, it approached that challenge with a solution orientation, how much further ahead would that business be? If we personally took those sour lemon situations and made them into lemonade, how much further ahead would you be or I be?
The Big 6.0! We are now 6 months old with this issue. Our www.MHMSM.com Issue #7 brings you a wonderful new face to our pages but one that thousands in the industry will remember, know and respect. We’ve also completed yet another record month in visits and traffic – thousands of pageviews daily! – now …
I use this opportunity as the first in periodic series of articles and blogs on the 2010 election and factory built housing. I want to make a far broader point than my brother’s campaign!
As a result of last week’s article referenced in last week’s blog, linked below http://www.mhmarketingsalesmanagement.com/blogs/tonykovach/positive-no-cost-public-relations/ a mover and shaker in the real estate development world gave me a call. We met on Thursday for breakfast. We met again Saturday for lunch, a ground level tour of his model homes in Chicago. The vision this gent …
Exclusive Interview with Industry Guru, Eddie Hicks
www.MHMSM.com did an exclusive interview yesterday with Industry Guru, Eddie Hicks, noted consultant and multi-decade veteran of retailing, development, project financing, and more.
The discussion was far ranging, here are some of the highlights.
Q by Tony Kovach:
You recently came out recently with an article in The Journal that called for an Ad Hoc Committee to tackle the issue of image building for the industry.
A by Eddie Hicks:
Our industry’s (public) image hasn’t kept up with substantial improvements in our products. This has impacted our…
You are not Alone. The facts on the largest and still fastest growing Manufactured Housing Industry trade journal and what it means for you and your factory built housing organization.
“Victory is won not in miles but in inches. Win a little now, hold your ground, and later, win a little more.” ~ Louis L’Amour
“An optimist sees an opportunity in every calamity; a pessimist sees a calamity in every opportunity.” ~ Winston Churchill
As INdividuals and as an INdustry, we face many very real challenges. We also face unprecedented opportunities. Here at Manufactured Home Marketing Sales Management, we seek to make Innovation – Information – Inspiration for Industry Professionals more than a tag line, we work to make it a reality. It is by working together, by sharing SOLUTIONS and PROVEN ideas that we can being the turn around process for one and all. Please resolve TODAY to reach out to at least one industry pro with a positive message: one of your own team members, someone you know down the road or across the country by email. Reach out to at least one public or elected official a day. Reach out to your local media and people of influence at least every other week. If you do this, it won’t take long for you and the industry to see the difference.
A Call To Action
Putting American modular, pre-fab and manufactured home builders to work building strong, modest homes for Haitians.
…A rough estimate of 10 billion dollars could put thousands back to work building housing instead of tents for those 2,000,000 Haitians. Properly invested, that 10 billion could build 400,000 strong yet modest dwellings, transport and install them. Compare that to passing out billions for unemployment checks, which makes more sense? Would we rather put Americans back to work, and let American know-how team up with Haitian labor installing those homes; or would we rather see waves of refugees coming to our shores as so often happens after political or economic disasters overseas? How long will 2 million people live in tents 710 miles from Miami, Florida?…
Salute!
In this time of reflection, as one year winds down and another is ready to dawn, the desire to recognize and honor the service of others bubbled forth within like a fresh spring. It is easy to begin with those whom we know: parents, teachers, role models in your business or profession. Beyond those note worthy’s are…
Manufactured Housing Industry Discussion/Feedback Topic:
“If you could sit down with your Congressman or U.S. Senator, what would you tell them you’d like to see them do about issues relating to the HUD Code housing program?”
…don’t be shy, sound off by posting or emailing me today! latonyk@gmail.com
