As a result of last week’s article referenced in last week’s blog, linked below http://www.mhmarketingsalesmanagement.com/blogs/tonykovach/positive-no-cost-public-relations/ a mover and shaker in the real estate development world gave me a call. We met on Thursday for breakfast. We met again Saturday for lunch, a ground level tour of his model homes in Chicago. The vision this gent …
Positive No Cost Public Relations…
…People in our business often complain about media bias against the HUD Code manufactured housing industry in particular. While there is no doubt a common negative perception, there is a sure way to change that and that is through one on one direct efforts. You don’t need to win everyone over, just enough people to keep you busy and profitable. Newspaper editors are often willing to share a different perspective. If you approach them professionally and often enough (don’t bug them to death, don’t be a total stranger either – some place in between) so they think of you when a need comes up for them. Magazines are interested in topical stories that fit their publication’s theme.
Issue #6! It is THE BIGGEST in Manufactured Housing Publishing HISTORY! You’ve made us #1, and we are giving you THE BEST Line up EVER! Big claim? You bet. But you be the judge…have you ever seen more star power in one issue of any Manufactured Housing Industry trade journal? If so, name it, please. …
Running the Path
We are all on a professional journey. We all have our ‘professional path’ that we run daily. There are things we do that are important, and to borrow from the Franklin-Covey method for a moment, there are things that we do that are less important. Okay, if we are honest, some of what we do is just a waste of time.
What is important for a professional in our business is to stay informed about the manufactured housing industry and our place in it. We should know some of the names, some of the ‘movers and shakers’ and the issues. If we do, we are arguably better off for it, because we can better plan our own professional efforts.
We have what will no doubt be our strongest line up ever at www.MHMSM.com. Let’s rephrase that, this will be the Manufactured Housing INdustry’s strongest line up of articles ever in a single publication. Innovation – Information – Inspiration for Industry Professionals That’s a strong claim, but see who’s coming to these pages in 72 …
We are Listening
We are Listening. We are also responding. First, let’s say what we are hearing.
1) INdustry Pros want solutions to the financing issue.
2) INdustry Pros want solutions to Industry image issues.
3) INdustry Pros know that sell more new homes for us to continue as a viable industry. We’ve had 12 years of declines: as an industry can’t have declining shipments for years 13, 14 and 15.
Left Hanging
When you are left hanging between heaven and earth, don’t look down!
There are many images that come to mind when pondering why and how people react in times of distress. Think about the mountain climber. Think about someone dangling between the top – which is up! – and the steep drop, which is down.
Think about someone who may be too scared to move…
…to concerned to plan the advance, up.
The solution to the problem of stress and pain rarely come from looking down. The answers lie in the climb up.
Don’t think down.
Don’t plan down.
Look up. Think up. Plan and act to move UP!
An Exclusive Interview with Doug Gorman
…I do not have any specific knowledge of a conspiracy to destroy our industry. At the same time I find many of the actions taken in Washington are in fact resulting in driving up costs for our industry’s clients while reducing the financing options available. If it is a conspiracy, those responsible are being remarkably successful as we look at a 90% drop in industry shipments. I don’t read a lot of news coverage of any other industry taking a hit of that magnitude….
In our Monday morning emailing today, there were two items that need correction: While we routinely report, share news, interview industry personalities and print articles by various writers, the reporting may or may not represent our personal views or that of our trade journal on a given subject. By way of explanation of how an …
We all need Help some Time
It goes without saying that the best and brightest of us all need help at some time. The truth is, if you are an owner or manager, you likely need help every day. That is why you have staff! But there are times when we need help and we just don’t reach out for it. What brings this top of mind for me is an all too personal incident where I was the one guilty of not reaching out for the help that was readily available. Come along for the brief ride, and see if this lesson might be useful to others too…
