Constant Contact, Aweber, AWS are among the many email services out there. The one we currently use to deliver MHProNews’ twice weekly emailed newsletter is MailChimp. Part of what we like about it are the reports. A snapshot of one such report is below, eye opening for the thirst for reliable third party manufactured housing professional news.
Every email gets a campaign name, and that name is typically the first words in the headline. One such recent headline is the one shown below, used to name that email’s results.
For the campaign shown, the open rate was 32.1%; we’ve had some emails with over 50% open rates. The list average is nearly 50% more than the industry average and the click rate is approaching 300% the industry average.
We’ve mentioned that some send their emails onto others in their organization, industry friends, etc. The two examples shown below are are NOT from Clayton or a sister firm. We note that because the ones shown below are routinely in our reports – numerous pros forward these messages to their entire teams.
MHPros are HUNGRY for news about their industry. Tomorrow, there will be something new that hits the mainstream news, and we’ll give you a report via our email ed news updates this weekend. Not yet on our email list? Sign up free in seconds, at MHProNews.com/subscribe.
Thanks for making us number one in MH Industry News, tips and Views Pros Can Use. © We can’t wait to share the news that will be in the news…tomorrow, about today’s positively surprising manufactured housing. ##
