What a November! Our 18 Featured Article line up are headlined by:
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Equity Lifestyle's Chairman Sam Zell,
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Skyline Corporation's Terry Decio and
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San Antonio Credit Union/CU Factory Built Lending's Barry Noffsinger
these alone are a treasure trove of exclusives that should make any manufactured housing trade media publisher's readers savor with delight!
You'll find those articles linked below, enjoy.
To mimic a Ronco commercial, "But wait! That's not all!" You will also find:
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Technology – cautions and safeguards against your email being hacked PLUS how to get free, sales building, CRM service/software.
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Legal – protect your proprietary info PLUS a cautionary tale on smokers in MHCs.
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Events – 5 industry pros sound off on the fast approaching 2014 Louisville Show PLUS an attendees recap of the recent MHI's 2013 NCC Fall Leadership Forum.
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DF Finance Reform advances – get the latest, from a grass roots pro, right here!
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WOW! Community Promotion – a veteran MHC ACM gives tips you won't read anywhere else.
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Sales – more sales building tips from a pro that you'll find no where else in the MH trade publishing world.
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Management – ditto the above, but this time, for management!
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Marketing – a respected pro shares insights to help you grow PLUS how to position yourself as a leader in your market.
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Grab Another Cuppa! Get the run down on each in our series of popular, exclusive interviews through the years.
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Professional, Inspirational and Industry Growth – the kind of news, tips, views and objective analysis you will find no where else in MH, but right here on MHProNews.
How to Easily keep up with the Industry News, Tips and Views Pros Can Use
A periodic question we get is, 'Tony, you put out tons of information every week, plus your monthly featured articles, daily business news, special Industry in Focus Reports etc.. Is there an easy way for me to track it all?'
Yes! You can sign up for our industry leading, FREE twice weekly emailed updates. Our updates allow you to scroll all the headlines and categories of our latest articles, since the last update, plus include all of the Featured Articles for the month. You can pick what you'd like to read next in a matter of seconds. Sign up free, at this link here.
With no further adieu, here is ALL of our 18 Featured Articles for November 2013.
Featured Articles and Reports for Vol. 5, No. 2, 2013
Alphabetically by Category
COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)
• Protecting Your Intellectual Property Before a Key Employee Leaves
by David Christopher Baker, Esq.
The departure of a key employee, whether on good terms or bad, can be a stressful time for any management company. There are a myriad of issues to address including such things as severance packages, COBRA benefits and the transition of open matters to continuing employees.
• Where there is smoke…
by Nadeen Green, JD
there is a request for reasonable accommodation. And it never, ever ceases to amaze me the situations that are faced by providers when it comes to fair housing issues.
• Promoting Your Community “Spread word of your community with deed and thought . . .” (WOW!)
by Chrissy Jackson, ACM
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Civic Involvement . . .Some community owners encourage their employees to participate in civic activities within the surrounding business area. Others don’t want their employees spending any time on anything that which is not immediately measurable in terms of increased occupancy, decreased receivables, or property enhancement.
• How Our Email System Got Hacked, and how you can avoid or limit your exposure to identity thieves too
by Kurt Kelley, JD
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Recently, one of our employees received an email from a valued client. The email said that important information was attached and to open the attached weblink to retrieve it.
GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS
• 16 Legislative Days Remain in 2013 to Pass MH Lending Reform
by Mark Bowersox
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From November 1 through the end of the calendar year the United States House of Representatives has just 16 "in-session" days on it’s calendar. That's just 16 working days to push HR 1779, the "Preserving Access to Manufactured Housing Act" that would amend the yet-to-take-effect Dodd-Frank regulations.
• A Cup of Coffee with…Terry Decio
1) Who, What and Where: (Your name and your formal title at Skyline).
Terry Decio, Vice President of Sales and Marketing of factory built housing and recreational vehicles.
• Want another Cup of Coffee
by L. A. "Tony" Kovach
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Since we began the wildly popular exclusive interview series, dubbed A Cup of Coffee with…, we've done some 27 interviews in all. We've also started on our public/consumer focused website a companion interview series, called A Breakfast with.., so far, we've done 3 of those interviews.
• Sam Zell says “Our Way of Life is Very Much Threatened”
by L. A. "Tony" Kovach
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The very accurate headline should not be construed by readers as a signal that investors, owners or professionals should head for the bunkers. From time-to-time legendary real estate investor and entrepreneur, Samuel “Sam” Zell, sounds a much needed call for action to protect our way of life.
• Is Manufactured Housing Succeeding in-spite of Ourselves?
by L. A. "Tony" Kovach
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One of the many memorable comments made at MHI's National Communities Council (NCC) inaugural 2013 Fall Leadership Forum was made by MHC veteran Don Westphal.
• Pay the People
by Scott Mastley
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One of our most prolific payroll specialists often ends hallway conversations by saying, "I've got to pay the people." She doesn't have time to chat. She knows that nothing comes before payroll.
• A Cup of Coffee with…Barry Noffsinger
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1) Who, What and Where: (Your name and your formal title at CU Factory Built Lending and where your company and you are based).
Barry Noffsinger, Sales and Marketing Manager. 2640 Idlewood Drive, Lexington, KY 40513, (859)797-4002 bnoffsinger@sacu.com .
•Attendee recap of the Building a Vision for the Future, NCC 2013 Fall Leadership Forum
by Richard J. "Rick" Rand
The NCC Fall Leadership Forum: “Building a Vision For The Future” was held on October 16-18 in Chicago. First and foremost, kudos to my very good friend Jenny Hodge.
• Attendee Registration Open for a Sold Out Louisville Manufactured Housing Show!
by Ron Thomas, Sr.
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“There are two words that describe model home show floor space and exhibitor booth space for the 2014 Louisville Show. Sold out! In fact, floor space has been sold out for weeks and the booth space just did too.
MANAGEMENT
• Time to re-invent or transition your MH Business?
by Tim Connor
Over the years I have worked with a number of factory-built housing and construction organizations who for whatever reasons, decided that the organization needed to re-invent itself in order to remain a competitive and profitable enterprise in the marketplace.
MARKETING
• Get Organized – Best Free CRM for Small Business Free CRM System vs Paid Systems – What's the difference?
by Joe Karns
Whether you're a small business owner or even just someone looking to get all of your contacts and sales efforts organized then you've likely already heard of and/or have already tried to implement a CRM (Customer Relationship Manager) system of some kind.
• Are We Ready for Green? How to Position Yourself as a Leader
by Scott Stroud
There’s no question that ‘green’ is the color of the day. Manufacturers from every industry – from appliances to decking products – are touting their ‘greenness’ as a way to differentiate themselves from other products and get an advantage over their competitors.
PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION
• ZigOn Evolution vs. Creationism (Part 2)
by Zig Ziglar
As a businessman and along with most people in this world of ours, I believe in doing what works, provided it does not override the rights of other people.
SALES
• Creating a favorable impression
by Tim Connor, CSP
There is an old saying – “you never get a second chance to make a first impression.” I don’t really know whether it is true or not. Many old clichés have a way of hanging around for years and people seldom question them.
PS: Check our many Exclusive and Red Hot Featured Articles for November and see the other new stories at MHLivingNews.com too.
L. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:
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