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A National Industry Image Campaign Discussion Starter

Industry politics and costs have arguably kept an image campaign to boost sales of manufactured homes from taking place.  But let’s imagine, for discussion’s sake, that one or more ‘angels’ raised their hands and offered to fund an image/PR/marketing campaign for factory built homes…

…should the campaign be state based (example: each unique market has its own image/PR/marketing campaign flare), or should it be one size fits all for the whole country?

What do you think are the elements needed for an image/PR/marketing campaign’s success?

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Your ideas matter!

So, what say you on the topic of an industry image campaign?

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