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Amway and Autos – Lessons in Branding, UnBranding and ReBranding for Manufactured Housing

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Perhaps the best time to write a column on branding, unbranding and rebranding is prior to the Fall Leadership forum of the National Community Council (NCC) at the Manufactured Housing Institute (MHI). Their workshop on that topic will be one of the items yours truly plans to take in with keen interest, as it is …

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Does the latest news about Sears have a message for Manufactured Housing retailing?

Sears Holdings, Inc has announced that Sears/Kmart will close between 100 and 120 stores in 2012. Pressure from Walmart, Target and Best Buy, among others, has been cited. As USA Today reported: "But the big problem, analysts say, is Sears hasn't invested in remodeling, leaving its stores uninviting."   "There's no reason to go to Sears," said New …

Does the latest news about Sears have a message for Manufactured Housing retailing? Read More »

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