Money Motivations


There are many motivators in life. In sales, some pros speak of the five motivators of pride, profit, love, need and fear. A certain consultant you may know routinely uses fear tactics as a motivator, why? Because it can work. So too the other motivators, in the case of today's column, money or 'profit.' The …

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Reading, listening, remembering

[audio:] If you’ve been to Tony Kovach’s Masthead blog post for today, you’ve discovered that we’re going to begin making podcasts of a good bit of the material here at available in June. That means that you’ll have the opportunity to listen to our articles and maybe some extra materials as you work or …

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