Reading, listening, remembering


If you’ve been to Tony Kovach’s Masthead blog post for today, you’ve discovered that we’re going to begin making podcasts of a good bit of the material here at available in June.

That means that you’ll have the opportunity to listen to our articles and maybe some extra materials as you work or even while you’re in your car. This is part of our ongoing effort to make our materials more useful for you.

Most of you have discovered by now that the audio file you’re listening to is pretty much word-for-word the same as the text part of this post, and if you’re listening to this audio file right now and you’re like 80% of the people who are listening, you are also reading along with me.

This is valuable to you because research says that the more of your reader’s or listener’s senses you engage, the better recall they will have of your message.

And getting your message across is what marketing and advertising are all about. I’m going to make this a very short post because I hope you’ve learned one important thing from it – listening AND reading is better than listening OR reading.

If you’ve grasped just that one idea, this post may prove invaluable for you.

This is just one of the dozens of ideas we have to expand your marketing effectiveness. Jump on over to the Solutions page when you are ready for more.

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