linkedin

Money Motivations

profit-one-of-the-5-motivators-for-some-the-desire-for-gain-can-be-stronger-than-the-fear-of-loss-c2014-lifestyle-factory-homes-llc-posted-mhpronews-com.png

There are many motivators in life. In sales, some pros speak of the five motivators of pride, profit, love, need and fear. A certain consultant you may know routinely uses fear tactics as a motivator, why? Because it can work. So too the other motivators, in the case of today's column, money or 'profit.' The …

Money Motivations Read More »

Marketing Lessons for Manufactured Housing? Forbes Reports Online Ad Revenue vs. Broadcast TV

credit-iab-report-posted-cutting-edge-marketing-sales-blog-mhpronews-com.png

On 4.10.2014, Robert Hof writing in Forbes colorfully reported that, “Perhaps the iconic pose of our era is someone squinting at a smartphone screen–replacing another iconic pose, the couch potato pointing a remote at the TV screen.” Hof says that's due in part to the use of hand-held devices, such as tablets and smartphones, which …

Marketing Lessons for Manufactured Housing? Forbes Reports Online Ad Revenue vs. Broadcast TV Read More »

Turn Mistakes into Fans

hilton-staff-louisville-ky.jpg

We all make mistakes. Unexpected stuff happens. But when it does happen, what do you – as a professional, manager or owner – do? Because a well handled problem is an opportunity in disguise. Let me share a pair of examples that both revolved around the Louisville Show. I contacted the Crown Plaza about using …

Turn Mistakes into Fans Read More »

Scroll to Top