Jim Clayton

Words Matter – Mobile, Trailer vs. Manufactured Home Marketing, Sales and Management

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Every savvy marketer knows that your choice of words matter. Any thinking, successful sales pro should knows that too. It stands to reason that management should also be aware of that reality.  Sadly, we see widespread evidence that much if not most of MH fails to grasp a truth uttered by no less a figure …

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Executing on a Plan

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MHProNews spoke with RV MH Hall of Fame legend, Jim Clayton during the 2015 Louisville Manufactured Housing Show.  We did another exclusive video interview, in fact, more than one.  But one of the items the founder of Clayton Homes stressed was the passion with which you pursued your business, marketing or sales plan. Paraphrasing, you …

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