consumers

7 Steps to Success

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Want to advance your performance, or that of your team? Then you've come to the right place today! All success is a matter of systems that are grounded in a set of principles. The proper principles are thus a foundation for any success system you may opt to pursue. We have a number of secret …

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Amway and Autos – Lessons in Branding, UnBranding and ReBranding for Manufactured Housing

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Perhaps the best time to write a column on branding, unbranding and rebranding is prior to the Fall Leadership forum of the National Community Council (NCC) at the Manufactured Housing Institute (MHI). Their workshop on that topic will be one of the items yours truly plans to take in with keen interest, as it is …

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The Players

In professional sports such as football, knowing the players and their tendencies gives your team a possible edge. The exact same principle holds true in an industry such as manufactured housing. Be it the players on the business to business side, or the patterns of players in the consumers seeking a home, knowing their tendencies …

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