Louisville learning is a two-way street

Louisville Manufactured Housing ShowOn Wednesday, January 12, MHMSM.com’s Publisher, Marketing Director and Industry Consultant, L.A. ‘Tony’ Kovach and I presented our “Dominate Your Local Market” program at the Louisville Manufactured Housing Show. Roughly 50 persons attended the session and from the feedback we’ve gotten, the presentation was a rousing success.

I’d like to thank George Allen, whose programs preceded ours, warming the audience for us to bat clean-up for his generous introduction to our part of the afternoon’s proceedings.

Those that attended relayed to Tony and myself that they had gotten a great deal of value out of the presentation and I’m grateful for that. When I present one of these programs, I invariably get as much in return from those who generously share their questions and concerns with myself and the others in the room.

Ken Rishel shared with me that he’d rather refer to these type of programs as “workshops” rather than “seminars”. His line of reasoning is that there is mutual benefit from them and that the workshops provide actual, usable information instead of seeding a sales pitch.

I agree with Ken on that point 100% – my aim is always to provide value exceeding the value of the time the attendee spends with us. I know this is Tony’s philosophy as well.

We promised everyone who attended “Dominate Your Local Market” that the presentation will soon be available online. And it will. In keeping with the point of this post, some material that attendees expressed interest in will be added to the online version, creating “Dominate Your Local Market 1.1”

“Dominate Your Local Market” has long been the tagline of my websites at BobStovall.com and OrangeCat.com. We’ll do our best to keep content on them from becoming confused, but much of it similar – with content on my websites aimed toward general business and those on the MHMSM.com website more aimed toward the manufactured housing business, whether HUD-Code or Modular.

Thanks to everyone who attended our workshop in Louisville – I hope you had a great show – feedback indicates you did. And we hope to see you at shows and associations around the country this coming year. But remember that I am always only an email or phone call (859-544-9005) away.

“Change does not roll in on the wheels of inevitability, but comes through constant struggle.”
~ Martin Luther King, Jr.

Today, as we celebrate the birth of American clergyman, activist and civil rights leader Martin Luther King, Jr., let us remember that only through our consistent efforts will we make the changes that will bring our industry back to its rightful place in the American marketplace.

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