Month: June 2014

Marketing Coca Cola: the Real Story behind the Real Thing and Manufactured Housing 

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It's an iconic brand found in over 200 countries around the world. For its first five years in existence, the formula included tiny amounts of cocaine. It was the original 'energy drink,' no wonder the short name for this product is "Coke." For decades, Coca Cola held a wide lead over any other 'like' product. …

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Money Motivations

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There are many motivators in life. In sales, some pros speak of the five motivators of pride, profit, love, need and fear. A certain consultant you may know routinely uses fear tactics as a motivator, why? Because it can work. So too the other motivators, in the case of today's column, money or 'profit.' The …

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Earn $43 for each $1 invested? Manufactured Housing, You and Email Marketing

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Be it business to business (B2B) or business to consumer (B2C), email marketing is a very important part of staying in touch and generating business. Building an email list takes time, and effort. That translates into costs. But are the costs worth it? Frankly, as the it is a TOTAL no-brainer! The Direct Marketing Association …

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