Month: March 2013

No Guts, no Glory

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I recall the first time I heard an industry pro tell me 'no guts, no glory,' back in the early 80s.  In marketing and sales that statement still rings true today. Too many sales people in our industry are going after the low hanging fruit that falls in their laps.  We see credit scores in …

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Profiting from QR Codes

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We spend significant time on this blog focusing on the basics, because manufactured housing – as do all other businesses or professions – need the fundamentals for sustained success. But today in the Cutting Edge we will look at the rapid growth of QR Codes. Are you using them? If so, are you getting the …

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Handling Detractors

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Detractors, nay-sayers, back-stabbers and others who'd love to toss you under the bus. First, we all have them! It may be the former employee or colleague, who now wants to make you and/or your business look bad. It might be a competitor. It could be the customer no one could possibly please. It may be …

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…Not a Strategy

We get lots of marketing related messages, videos, invites to connect; just as you do. As a marketer, they hold more interest for me than they might for others. One outreach had a great one-liner we've heard before and bears repeating. "Hope is not a strategy." Tim Connor, our Featured Writer, shared a new article: …

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